The Minimal Viable Post

The MVP epitomises the top layer of Inverted Pyramid with just enough, value, excitement, resonance or information to motivate readers to share it, NOW!

Inverted Pyramid

Your most important thoughts and work are done first as Agile Marketing encourages us to ship, and ship often.

You launch analyse learn and adjust. It is an iterative process, not a big long build that waterfalls.

Seth Godin masters the Minimal Viable Post – very brief, yet worth the click through.

Don’t get me wrong the MVP is still optimised for SEO and includes an image.

But the tweaking and the other pieces can come later.

After you’ve shipped you curate, to social networks.

You share with A and B titles.

Related links are added.

Then it’s done.

Well almost.

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One thought on “The Minimal Viable Post

  1. Pingback: Strategy vs. tactical implementation in digital marketing | Nick Allen - @nickwallen

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