Sorry – a little rant ensues – so please discontinue reading at will.
Does anyone else suffer from endless cold calls? I get at least two a day and the latest two technique are real doozeys. Thankfully I have a reception that check and voicemail most.
But those that do get through are really bad.
Really feels like they are making schoolboy errors.
“Hi – its mumble from mumble. I’m calling regarding your ad on mumble dot co dot uk if you could give me a call back on 0207….”
This leaves me vaguely worried that someone in my team has put their “tech guy” on to me to place a banner ad. So I call back to find out it’s a potential slot on the most irrelevant site possible.
“Hi – Its Mumble, just following up on our email chain from December.. can you call me on 0203…”
A chain involves two linked items rather than one piece of unsolicited email BTW.
The next type – approach me about services that at a 30 second glance you would know we don’t need. I’ll say this online again for reference
- We have a CMS, CRM, email tool, Social Media tools and are fully staffed.
- We don’t need branding help.
The most frequent calls are for rebranding, Social Media and CMS systems.
Those are a little obscure and would take a bit to figure out but how about knowing:
- I work at a B2B company so don’t need DM consumer emailing lists or B2C services.
- I work in Digital Marketing, Social Media and Content Strategy so don’t need
- a yellow pages listing
- paper stocks
- physical storage
- to change my phone company
- physical event locations
- or bus services for that matter.
I work in Digital Marketing so I will ask my networks first if I need an expert. That said – if its innovative and your approach is right…
Rant over, I’m off to check my phone messages and print some reports to fax home. Please add your favourites – I’d love to get a chain started.