Personal Branding – Your name or an alias?

Social Media experts recommend that your build your online personal brand. Using your own name so that it is easily recognisable and found in search engine. Hence my handle NickWAllen. A little easier to optimise for than Nick Allen, and easily recognisable across all my accounts.  But what about aliases and ghost presences online? An …

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How do B2B corporate account followers use Twitter

Recently @towerswatson polled followers regarding their Twitter usage. [tweet https://www.twitter.com/#!/towerswatson/status/177083781054865408] https://www.twitter.com/#!/towerswatson/status/177083781054865408 The results are interesting. It is a multi select poll, so users select each of the options that are relevant to them. With moderate reach - so far 60+ responses have been logged. You can quickly see that the majority of users are reading posts …