Digital Marketing Strategy and The Product Owner’s Vision

Last week I touched on brand storytelling for businesses. Conveying the 'why' you are in business - and how you got there - to your target audiences. This 'why' for many companies is core to their business internally as well. Not just in their outward facing sales/marketing/recruitment pitch. Converting that 'why' into strategic digital marketing …

5 ways to have the freshest marketing and sales materials

For many, finding the time, source or quality for consistent content marketing can be a problem. https://www.pinterest.com/pin/41799102763902983/ Your editorial calendar might be perfect and you have lined up authors to pen or record videos. Content for each of your buyer personas is scheduled weeks ahead and it is connected to the various stages of the …

Digital Project Management and Tuckman’s Phases

Mentoring teams for digital projects and web development can be plain sailing. No, really. The Psychologist Bruce Tuckman came up with the memorable phrase "Forming, storming, norming and performing" back in 1965 to describe the path to high-performance that most teams follow. Later, he added a fifth stage that he called "adjourning" (that others often …

The Locomotive Revolution and Agile Project Management

I was watching a program last night on the evolution of the train, from the first steam trains to the current Shinkansen and AGVs. It was a great story of evolutionary steps to get us to today. Yet one stood out beyond the others. Revolutionary. http://instagram.com/p/PCPpS9xobG/ Right before the invention of Stephenson's Rocket the current …

The Minimal Viable Post

The MVP epitomises the top layer of Inverted Pyramid with just enough, value, excitement, resonance or information to motivate readers to share it, NOW! Your most important thoughts and work are done first as Agile Marketing encourages us to ship, and ship often. You launch analyse learn and adjust. It is an iterative process, not …