Stickers, Scars and ENGAGED Agile Superstars

If they ever perfect teleportation I’ll be a late adopter. Sure it would save time but for so many events arriving or getting there is the best part. Think of the pilgrimages, flying around the Sugarloaf mountain into Rio de Janeiro, or into Manhattan from JFK in a yellow cab. All too often in business …

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Radical Restructures and Self-Organising Teams at TradeMe

Responsible for 2/3rds of New Zealand's local internet traffic and with 3.4 million members (3/4 of the local population), TradeMe is New Zealand's second largest internet company. So strong that eBay can't edge into their space. Most amazing of all is their ability to sell 3000 chickens on the website each day! Despite using Agile …

Tuning in to brand channels on social media

New media marketers are adamant that their platforms and channels should be treated differently to traditional media. For decades we as marketers have been placing ads, commercials and the likes into existing channels. Channels that a certain target market are interested in and follow religiously. http://instagram.com/p/NY8ZRjxoTN/ We purchase or rent slots within these channels in …

Digital Marketing Strategy and The Product Owner’s Vision

Last week I touched on brand storytelling for businesses. Conveying the 'why' you are in business - and how you got there - to your target audiences. This 'why' for many companies is core to their business internally as well. Not just in their outward facing sales/marketing/recruitment pitch. Converting that 'why' into strategic digital marketing …

Digital Project Management and Tuckman’s Phases

Mentoring teams for digital projects and web development can be plain sailing. No, really. The Psychologist Bruce Tuckman came up with the memorable phrase "Forming, storming, norming and performing" back in 1965 to describe the path to high-performance that most teams follow. Later, he added a fifth stage that he called "adjourning" (that others often …

The Locomotive Revolution and Agile Project Management

I was watching a program last night on the evolution of the train, from the first steam trains to the current Shinkansen and AGVs. It was a great story of evolutionary steps to get us to today. Yet one stood out beyond the others. Revolutionary. http://instagram.com/p/PCPpS9xobG/ Right before the invention of Stephenson's Rocket the current …

Tried and true vs. something new on Pinterest

It's often possible to try something different in beta. Soft launch or A/B test your marketing campaigns and  in fact turn them into iterative waves of content. I'm into residential architecture and my Pinterest board Modern Residential Architecture has been gaining real traction since Pinterest added the "Also pinned to:" feature. From 100 odd  followers last week to 801 today. The site really seems …