Agile – Nick Allen – Marketing, Growth & Running

Stickers, Scars and ENGAGED Agile Superstars

If they ever perfect teleportation I’ll be a late adopter. Sure it would save time but for so many events arriving or getting there is the best part. Think of the pilgrimages, flying around the Sugarloaf mountain into Rio de Janeiro, or into Manhattan from JFK in a yellow cab. All too often in businessContinue reading “Stickers, Scars and ENGAGED Agile Superstars”

Is this normal? How can I deal with chaos?

Fighting with chaos and uncertainty in your workplace or life? Use the Cynefin Framework to make progress.

Radical Restructures and Self-Organising Teams at TradeMe

Responsible for 2/3rds of New Zealand’s local internet traffic and with 3.4 million members (3/4 of the local population), TradeMe is New Zealand’s second largest internet company. So strong that eBay can’t edge into their space. Most amazing of all is their ability to sell 3000 chickens on the website each day! Despite using AgileContinue reading “Radical Restructures and Self-Organising Teams at TradeMe”

Tuning in to brand channels on social media

New media marketers are adamant that their platforms and channels should be treated differently to traditional media. For decades we as marketers have been placing ads, commercials and the likes into existing channels. Channels that a certain target market are interested in and follow religiously. View this post on Instagram Radio A post shared byContinue reading “Tuning in to brand channels on social media”

Digital Marketing Strategy and The Product Owner’s Vision

Last week I touched on brand storytelling for businesses. Conveying the ‘why’ you are in business – and how you got there – to your target audiences. This ‘why’ for many companies is core to their business internally as well. Not just in their outward facing sales/marketing/recruitment pitch. Converting that ‘why’ into strategic digital marketingContinue reading “Digital Marketing Strategy and The Product Owner’s Vision”

Digital Project Management and Tuckman’s Phases

Mentoring teams for digital projects and web development can be plain sailing. No, really. The Psychologist Bruce Tuckman came up with the memorable phrase “Forming, storming, norming and performing” back in 1965 to describe the path to high-performance that most teams follow. Later, he added a fifth stage that he called “adjourning” (that others oftenContinue reading “Digital Project Management and Tuckman’s Phases”

The Locomotive Revolution and Agile Project Management

I was watching a program last night on the evolution of the train, from the first steam trains to the current Shinkansen and AGVs. It was a great story of evolutionary steps to get us to today. Yet one stood out beyond the others. Revolutionary. View this post on Instagram Bluebell Railway A post sharedContinue reading “The Locomotive Revolution and Agile Project Management”

Tried and true vs. something new on Pinterest

It’s often possible to try something different in beta. Soft launch or A/B test your marketing campaigns and in fact turn them into iterative waves of content. I’m into residential architecture and my Pinterest board Modern Residential Architecture has been gaining real traction since Pinterest added the “Also pinned to:” feature. From 100 odd followers last week to 801 today. The site really seemsContinue reading “Tried and true vs. something new on Pinterest”

Strategy vs. tactical implementation in digital marketing

We face a fine line right now between Minimal Viable Product or Post and launching something with no sequel. For those close to the software and technology sectors Eric’s Lean Startup and Agile principles push us to launch a product that will bring SIGNIFICANT value to the user but under the premise of minimal viableContinue reading “Strategy vs. tactical implementation in digital marketing”