The Modern Marketing Manager – A Forerunner

The Digital Marketing Manager a forerunner

The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer - on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required not …

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Good Marketing

say less to be remembered more

Good marketing uses technology, insights and the right questions. It gives the right audience, the right message, at the right time. It shows us how a brand can solve our problems. Sometimes problems we didn't know we had. It can either entertain you or make you feel more inclined to buy from a brand. When …

Digital Marketing Strategy and The Product Owner’s Vision

Last week I touched on brand storytelling for businesses. Conveying the 'why' you are in business - and how you got there - to your target audiences. This 'why' for many companies is core to their business internally as well. Not just in their outward facing sales/marketing/recruitment pitch. Converting that 'why' into strategic digital marketing …

The Locomotive Revolution and Agile Project Management

I was watching a program last night on the evolution of the train, from the first steam trains to the current Shinkansen and AGVs. It was a great story of evolutionary steps to get us to today. Yet one stood out beyond the others. Revolutionary. http://instagram.com/p/PCPpS9xobG/ Right before the invention of Stephenson's Rocket the current …

Tried and true vs. something new on Pinterest

It's often possible to try something different in beta. Soft launch or A/B test your marketing campaigns and  in fact turn them into iterative waves of content. I'm into residential architecture and my Pinterest board Modern Residential Architecture has been gaining real traction since Pinterest added the "Also pinned to:" feature. From 100 odd  followers last week to 801 today. The site really seems …

Excite customers with video storytelling in your content marketing mix

Storytelling has been around for many years and used by smart marketers to hook you on their brand messaging. Aligning your message with stories that: resonate, entertain, educate or delight your clients, can be used to pull clients through the purchase cycle and enforce bonds with brand advocates. Typically they focus on a company's history, …