Tag Archives: b2b

Giving away valuable information online

I’ve just been listening to Brian Clark’s talk on affiliate marketing and loved the elevator pitch he mentioned for @copyblogger. “Build an audience and sell them stuff”. Succinct and definitive. This seems to be the root of all we do as content marketers. Yet as we see content marketing trending as a topic in GoogleContinue reading “Giving away valuable information online”

Notes: Alterian Alchemy and CM7 Launch event

Yesterday I had the pleasure of attending the UK launch of Alterian Alchemy™ and Alterian Content Manager 7. David Eldrige, CEO and founder opened the event with some great notes on the catch phrase shift to #engagement from open and close campaigns. Although the terminology and systems we use will still focus on campaigns, marketersContinue reading “Notes: Alterian Alchemy and CM7 Launch event”

Writing content, articles or posts for your website

I’ve read so many great articles and to be honest, can’t compete with @copyblogger when it comes to giving great copy insights. Having said that, I’ve made these as a note to self, a 101 guide for new writers to the web. Let me know your thoughts or comment below. Would it work for yourContinue reading “Writing content, articles or posts for your website”