Giving away valuable information online

I've just been listening to Brian Clark's talk on affiliate marketing and loved the elevator pitch he mentioned for @copyblogger. "Build an audience and sell them stuff". Succinct and definitive. This seems to be the root of all we do as content marketers. Yet as we see content marketing trending as a topic in Google …

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Notes: Alterian Alchemy and CM7 Launch event

Yesterday I had the pleasure of attending the UK launch of Alterian Alchemy™ and Alterian Content Manager 7. David Eldrige, CEO and founder opened the event with some great notes on the catch phrase shift to #engagement from open and close campaigns. Although the terminology and systems we use will still focus on campaigns, marketers …