Tag Archives: brand

Brand Storytelling – Part of a Marketing MIX

This week I received a copy of the book ‘Around The World in 80 Brands’. It’s a great selection of brand stories from around the world as the authoring pair travel and interview the people behind the brands. Letting readers understand what they stand for and how they have come to get where they are.Continue reading “Brand Storytelling – Part of a Marketing MIX”