Image is everything online. Be it words, images, audio or video.

Image is everything. Conveying the right message to visitors irregardless of the page or area of your website they land on is paramount. Your site needs to sing your brand message. That's not just through SEO optimised prose, but also each and every media element on your site. Be that images, colour palette, videos, audio …

What Jenson Button’s driving taught me about consistency and marketing

Jenson Button the Formula 1 driver has a driving style that is very different to his competitors and even ex team-mate Lewis Hamilton. Contrary to what were told at pro driving schools, do your braking and accelerating in a straight line, Jenson continues breaking right until the apex and accelerating straight after. Lewis and others …