Tag Archives: Contentmarketing

Good Marketing

Good marketing uses technology, insights and the right questions. It gives the right audience, the right message, at the right time. It shows us how a brand can solve our problems. Sometimes problems we didn’t know we had. It can either entertain you or make you feel more inclined to buy from a brand. WhenContinue reading “Good Marketing”

Stop The Nontent – Create Epic Content

You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I wantContinue reading “Stop The Nontent – Create Epic Content”

6 Awesome Ways to Rejuvenate Old Content on Your Blog

There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, assumes it has some kudos, and will rank it higher. This, of course, is brilliant goodContinue reading “6 Awesome Ways to Rejuvenate Old Content on Your Blog”

Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. ThankfullyContinue reading “Driveway moments – how podcasts capture listeners in a content-laden world”

Three pillars to a great online presence

Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram Visited Patterson Architects' Geyser user green building. Nice courtyard! A post shared by Nick Allen (@nickwallen) on Jun 10, 2014 at 9:03pm PDT Geyser is created as 6 separate parts with courtyards to let natural lightContinue reading “Three pillars to a great online presence”

5 ways to have the freshest marketing and sales materials

For many, finding the time, source or quality for consistent content marketing can be a problem. Your editorial calendar might be perfect and you have lined up authors to pen or record videos. Content for each of your buyer personas is scheduled weeks ahead and it is connected to the various stages of the purchaseContinue reading “5 ways to have the freshest marketing and sales materials”

What Jenson Button’s driving taught me about consistency and marketing

Jenson Button the Formula 1 driver has a driving style that is very different to his competitors and even ex team-mate Lewis Hamilton. Contrary to what were told at pro driving schools, do your braking and accelerating in a straight line, Jenson continues breaking right until the apex and accelerating straight after. Lewis and othersContinue reading “What Jenson Button’s driving taught me about consistency and marketing”

Giving away valuable information online

I’ve just been listening to Brian Clark’s talk on affiliate marketing and loved the elevator pitch he mentioned for @copyblogger. “Build an audience and sell them stuff”. Succinct and definitive. This seems to be the root of all we do as content marketers. Yet as we see content marketing trending as a topic in GoogleContinue reading “Giving away valuable information online”

Tried and true vs. something new on Pinterest

It’s often possible to try something different in beta. Soft launch or A/B test your marketing campaigns and  in fact turn them into iterative waves of content. I’m into residential architecture and my Pinterest board Modern Residential Architecture has been gaining real traction since Pinterest added the “Also pinned to:” feature. From 100 odd  followers last week to 801 today. The site really seemsContinue reading “Tried and true vs. something new on Pinterest”