The Modern Marketing Manager – A Forerunner

The Digital Marketing Manager a forerunner

The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer - on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required not …

Advertisements

Using the POST Method to define online initiatives

Scrum stand up

The POST Method - is a method for defining strategy that’s been around for the web equivalent of a lifetime. Back in 2007 the good folks at Forrester coined the POST methodology. I've found it to be a fantastic tool for making strategic and tactical decisions around projects online.If you haven't guessed it's not a …