Podcast 36: Panel Discussion – Using Social Media to Grow Your Business

Welcome to episode 36 of the Waiake – My podcast to help you take your brand to new heights online. In this episode I wanted to share with you the wisdom of my three co panellists from the recent Harcourts Real Estate Conference. We talk about digital marketing and using social media to grow your business.Continue reading “Podcast 36: Panel Discussion – Using Social Media to Grow Your Business”

Using the POST Method to define online initiatives

The POST Method – is a method for defining strategy that’s been around for the web equivalent of a lifetime. Back in 2007 the good folks at Forrester coined the POST methodology. I’ve found it to be a fantastic tool for making strategic and tactical decisions around projects online.If you haven’t guessed it’s not aContinue reading “Using the POST Method to define online initiatives”

How brands survive in a photo rich online world

View this post on Instagram #Latergram . Throwback to Wednesday's sunset. A post shared by Nick Allen (@nickwallen) on Feb 6, 2014 at 8:54pm PST With the latest Twitter update your stream on desktop and mobile features landscape shaped thumbnail previews of photos. This coupled with Twitter cards for blog posts, videos and many moreContinue reading “How brands survive in a photo rich online world”