Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives us food, so gravitate more to her than dad. We also learn that crying at the right intervals will get us changed and fed. We recognise the familiar pattern and triggers.Continue reading “Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance”
Nick Allen - Marketing, Growth & Running 