Tag Archives: Marketing

Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. ThankfullyContinue reading “Driveway moments – how podcasts capture listeners in a content-laden world”

Digital Marketing Strategy and The Product Owner’s Vision

Last week I touched on brand storytelling for businesses. Conveying the ‘why’ you are in business – and how you got there – to your target audiences. This ‘why’ for many companies is core to their business internally as well. Not just in their outward facing sales/marketing/recruitment pitch. Converting that ‘why’ into strategic digital marketingContinue reading “Digital Marketing Strategy and The Product Owner’s Vision”

Strategy vs. tactical implementation in digital marketing

We face a fine line right now between Minimal Viable Product or Post and launching something with no sequel. For those close to the software and technology sectors Eric’s Lean Startup and Agile principles push us to launch a product that will bring SIGNIFICANT value to the user but under the premise of minimal viableContinue reading “Strategy vs. tactical implementation in digital marketing”

Light thoughts: A B2B Web Presence

A B2B web presence should be at least a collection of: targeted, integrated, interlinked, ongoing interactions. For a B2B Consultancy to stand out from the masses and warrant a premium price, the company must stand out. Be it for: knowing the most, offering the best service, consistency, innovation or quality. And their Online presence shouldContinue reading “Light thoughts: A B2B Web Presence”

the online space – according to nickwallen

Leaders Leaders of online marketing – future leaders of all marketing – develop their online brand to create a following. The following in turn buy their products and information because they are an expert their field – as evident from information freely available on the web. To be considered leaders and experts valuable information needsContinue reading “the online space – according to nickwallen”