eCommerce, advertising and messaging to the phase your buyer is in

When it comes to shopping and buying - be it online or offline - there's are distinct modes or phases in which we operate. Researching - what do I want? Searching - where can I get it? Purchasing - how do I get it now? Much like taking the wrong bus or missing the express, …

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Mark Schaefer and CONTENT SHOCK courtesy of Social@Ogilvy

Well this morning I had the pleasure of hearing Mark Schaefer talk about the future of digital and social media in his eyes.  Having dragged him away from his holiday of hot pools in Rotorua and Waiheke Island they managed to get him around the royal entourage in Wellington. Mark presented over a live feed from …