eCommerce, advertising and messaging to the phase your buyer is in

When it comes to shopping and buying - be it online or offline - there's are distinct modes or phases in which we operate. Researching - what do I want? Searching - where can I get it? Purchasing - how do I get it now? Much like taking the wrong bus or missing the express, …

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What Crazy Chef – Gordon Ramsay – Has Taught Me About Online Marketing

In the background this evening is Ramsay's kitchen nightmares playing on the TV. For those who have not been blessed with the acne scarred, expletive derived, Michelin star holding master chef - this post is about a restaurant expert coming in to put things right.  How it relates to digital marketing? You'll see. Gordon is …