Tag Archives: scarcity

As we have evolved over time – humans have developed a number of decision making shortcuts or Heuristic. We use these to speed up the decision making process. Heuristics usually govern automatic, intuitive judgments. But we can also deliberately use them when working from limited information. By understanding the role of heuristics in human psychology,Continue reading “Heuristics: Scarcity And Loss Aversion As Motivators”