Social media – Deus ex machina to the digitally disrupted?

I was watching this great what to do with Twitter video this morning and it got me thinking could social media provide the Deus ex machina that many companies are looking for? http://www.youtube.com/watch?v=BGirUZq1WtQ Andrew Grill covered a report by Deloitte on the notion of Digital Disruption. The report covers industries that are predicted to be …