Tag Archives: social media

Local Business Social Media and Online Marketing – To Generate Leads

Local businesses and salespeople need to really focus more on their online marketing. With the growth in mobile devices there is so much opportunity to have your business found through search engines or shared through social media from anywhere. Even if you’re just a local Auckland business marketing to your suburb, you can also be discovered from anywhere. YouContinue reading “Local Business Social Media and Online Marketing – To Generate Leads”

Podcast 36: Panel Discussion – Using Social Media to Grow Your Business

Welcome to episode 36 of the Waiake – My podcast to help you take your brand to new heights online. In this episode I wanted to share with you the wisdom of my three co panellists from the recent Harcourts Real Estate Conference. We talk about digital marketing and using social media to grow your business.Continue reading “Podcast 36: Panel Discussion – Using Social Media to Grow Your Business”

eCommerce, advertising and messaging to the phase your buyer is in

When it comes to shopping and buying – be it online or offline – there’s are distinct modes or phases in which we operate. Researching – what do I want? Searching – where can I get it? Purchasing – how do I get it now? Much like taking the wrong bus or missing the express,Continue reading “eCommerce, advertising and messaging to the phase your buyer is in”

Three core tactics in my Twitter Strategy

While I loath to call it a strategy, I have decided to take a strategic methodical approach to my use of Twitter. I’ve decided to: Network, share and support a core group of influential people in my Dunbar 150 list – daily Participate in weekly #sshour social selling chats and one other #hashtag chat fromContinue reading “Three core tactics in my Twitter Strategy”

Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. ThankfullyContinue reading “Driveway moments – how podcasts capture listeners in a content-laden world”

Three pillars to a great online presence

Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram Visited Patterson Architects' Geyser user green building. Nice courtyard! A post shared by Nick Allen (@nickwallen) on Jun 10, 2014 at 9:03pm PDT Geyser is created as 6 separate parts with courtyards to let natural lightContinue reading “Three pillars to a great online presence”

Mark Schaefer and CONTENT SHOCK courtesy of Social@Ogilvy

Well this morning I had the pleasure of hearing Mark Schaefer talk about the future of digital and social media in his eyes.  Having dragged him away from his holiday of hot pools in Rotorua and Waiheke Island they managed to get him around the royal entourage in Wellington. Mark presented over a live feed fromContinue reading “Mark Schaefer and CONTENT SHOCK courtesy of Social@Ogilvy”

How can my business keep up with new social media channels?

For many the growth of new social networks, online channels and apps can be hard to keep up with. Worse still is figuring out how to make the most of them in your communications and marketing. There is a neat clip from an obscure film The 13th Warrior that sums up the best approach toContinue reading “How can my business keep up with new social media channels?”

Does your company need a CEO?

Well by that I mean – Chief Editorial Officer! With so many messages to convey to so many audiences and with such varied media to communicate with, does a brand or company need a senior leader to keep the overall message resonating? Having a big shepherd muster your content and corral it into the rightContinue reading “Does your company need a CEO?”