Tuning in to brand channels on social media

New media marketers are adamant that their platforms and channels should be treated differently to traditional media. For decades we as marketers have been placing ads, commercials and the likes into existing channels. Channels that a certain target market are interested in and follow religiously. http://instagram.com/p/NY8ZRjxoTN/ We purchase or rent slots within these channels in …

Scaling and measuring social media success

KAIZEN Reporting on incremental improvements to your marketing and focusing on Kaizen, or continuous improvement, should be top of mind for marketers. http://instagram.com/p/cfTrpRRoWx/ Recently I discussed measuring the right thing and establishing KPIs for your digital marketing. Having a clear idea of success and to what degree you have accomplished it will drive you forward. …

Image is everything online. Be it words, images, audio or video.

Image is everything. Conveying the right message to visitors irregardless of the page or area of your website they land on is paramount. Your site needs to sing your brand message. That's not just through SEO optimised prose, but also each and every media element on your site. Be that images, colour palette, videos, audio …

5 sources of innovation for your digital marketing

Now as a digital marketer or online marketing specialist, there's a lot of innovations I need to keep up with. There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I'm optimising and measuring efforts …

Rights, Critics, Publishers And Social Media In The Music Industry

Last night I attended my first Social Media focused event here in Auckland. Held by the Social Media Club Auckland called 'Tweet to the Beat - When Music and Social Media Collide' The evening had some great cider and pizza pre start and then after a short 'shiny new thing' segment covering the website 25mostplayed.com, …

Social media – Deus ex machina to the digitally disrupted?

I was watching this great what to do with Twitter video this morning and it got me thinking could social media provide the Deus ex machina that many companies are looking for? http://www.youtube.com/watch?v=BGirUZq1WtQ Andrew Grill covered a report by Deloitte on the notion of Digital Disruption. The report covers industries that are predicted to be …