Tuning in to brand channels on social media

New media marketers are adamant that their platforms and channels should be treated differently to traditional media. For decades we as marketers have been placing ads, commercials and the likes into existing channels. Channels that a certain target market are interested in and follow religiously. View this post on Instagram Radio A post shared byContinue reading “Tuning in to brand channels on social media”

Scaling and measuring social media success

KAIZEN Reporting on incremental improvements to your marketing and focusing on Kaizen, or continuous improvement, should be top of mind for marketers. View this post on Instagram Kaizen. Ganbatte! A post shared by Nick Allen (@nickwallen) on Aug 1, 2013 at 4:34pm PDT Recently I discussed measuring the right thing and establishing KPIs for yourContinue reading “Scaling and measuring social media success”

Are you listening brands? Really listening?

As marketing makes a slow progression from campaign based messaging to constant engagement in social media via mobile devices – we need to revisit our communication techniques. Social is bringing us back to one-to-one communcation. People can now talk to people as faces of a brand. We can get resolution and great customer service fromContinue reading “Are you listening brands? Really listening?”

Image is everything online. Be it words, images, audio or video.

Image is everything. Conveying the right message to visitors irregardless of the page or area of your website they land on is paramount. Your site needs to sing your brand message. That’s not just through SEO optimised prose, but also each and every media element on your site. Be that images, colour palette, videos, audioContinue reading “Image is everything online. Be it words, images, audio or video.”

5 sources of innovation for your digital marketing

Now as a digital marketer or online marketing specialist, there’s a lot of innovations I need to keep up with. There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I’m optimising and measuring effortsContinue reading “5 sources of innovation for your digital marketing”

Rights, Critics, Publishers And Social Media In The Music Industry

Last night I attended my first Social Media focused event here in Auckland. Held by the Social Media Club Auckland called ‘Tweet to the Beat – When Music and Social Media Collide’ The evening had some great cider and pizza pre start and then after a short ‘shiny new thing’ segment covering the website 25mostplayed.com,Continue reading “Rights, Critics, Publishers And Social Media In The Music Industry”

Social media – Deus ex machina to the digitally disrupted?

I was watching this great what to do with Twitter video this morning and it got me thinking could social media provide the Deus ex machina that many companies are looking for? Andrew Grill covered a report by Deloitte on the notion of Digital Disruption. The report covers industries that are predicted to be hardestContinue reading “Social media – Deus ex machina to the digitally disrupted?”

Does your brand have a clear crisis management plan?

Each day I hear more and more statistics around the majority of FTSE 100 or Fortune 500 companies getting into social media. The reluctance to allow clients to communicate with brands is being overpowered as it becomes mainstream. Brands that are not on Facebook or Twitter are: At least, feeling the peer pressure. At most,Continue reading “Does your brand have a clear crisis management plan?”

SoLoMoCo the four essential pillars of online marketing

Digital Marketing has its old favourite acronyms and phrases that marketers, heck anyone online needs to need to understand at a tactical level: SEO, PPC ,CTR, CPA, Long tail, edge rank, to name a few. But at a strategic level there are four characters we should all be focusing on over the next year. SoContinue reading “SoLoMoCo the four essential pillars of online marketing”

Notes: Alterian Alchemy and CM7 Launch event

Yesterday I had the pleasure of attending the UK launch of Alterian Alchemy™ and Alterian Content Manager 7. David Eldrige, CEO and founder opened the event with some great notes on the catch phrase shift to #engagement from open and close campaigns. Although the terminology and systems we use will still focus on campaigns, marketersContinue reading “Notes: Alterian Alchemy and CM7 Launch event”