Local Business Social Media and Online Marketing – To Generate Leads

Local businesses and salespeople need to really focus more on their online marketing. With the growth in mobile devices there is so much opportunity to have your business found through search engines or shared through social media from anywhere. Even if you’re just a local Auckland business marketing to your suburb, you can also be discovered from anywhere. YouContinue reading “Local Business Social Media and Online Marketing – To Generate Leads”

Podcast 36: Panel Discussion – Using Social Media to Grow Your Business

Welcome to episode 36 of the Waiake – My podcast to help you take your brand to new heights online. In this episode I wanted to share with you the wisdom of my three co panellists from the recent Harcourts Real Estate Conference. We talk about digital marketing and using social media to grow your business.Continue reading “Podcast 36: Panel Discussion – Using Social Media to Grow Your Business”

Three core tactics in my Twitter Strategy

While I loath to call it a strategy, I have decided to take a strategic methodical approach to my use of Twitter. I’ve decided to: Network, share and support a core group of influential people in my Dunbar 150 list – daily Participate in weekly #sshour social selling chats and one other #hashtag chat fromContinue reading “Three core tactics in my Twitter Strategy”

What Crazy Chef – Gordon Ramsay – Has Taught Me About Online Marketing

In the background this evening is Ramsay’s kitchen nightmares playing on the TV. For those who have not been blessed with the acne scarred, expletive derived, Michelin star holding master chef – this post is about a restaurant expert coming in to put things right.  How it relates to digital marketing? You’ll see. Gordon isContinue reading “What Crazy Chef – Gordon Ramsay – Has Taught Me About Online Marketing”

SoLoMoCo the four essential pillars of online marketing

Digital Marketing has its old favourite acronyms and phrases that marketers, heck anyone online needs to need to understand at a tactical level: SEO, PPC ,CTR, CPA, Long tail, edge rank, to name a few. But at a strategic level there are four characters we should all be focusing on over the next year. SoLoMoCoContinue reading “SoLoMoCo the four essential pillars of online marketing”