Using Live Video and Stories

Live Video and Stories can be great tools for activation and real-time storytelling

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6 Awesome Ways to Rejuvenate Old Content on Your Blog

Ways to repurpose your old blog content

There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, assumes it has some kudos, and will rank it higher. This, of course, is brilliant good …

Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now 'YO's, many brands are swinging to the polar extreme to keep users attention and to keep them interested. Thankfully …

Image is everything online. Be it words, images, audio or video.

Image is everything. Conveying the right message to visitors irregardless of the page or area of your website they land on is paramount. Your site needs to sing your brand message. That's not just through SEO optimised prose, but also each and every media element on your site. Be that images, colour palette, videos, audio …

Excite customers with video storytelling in your content marketing mix

Storytelling has been around for many years and used by smart marketers to hook you on their brand messaging. Aligning your message with stories that: resonate, entertain, educate or delight your clients, can be used to pull clients through the purchase cycle and enforce bonds with brand advocates. Typically they focus on a company's history, …