Three core tactics in my Twitter Strategy

While I loath to call it a strategy, I have decided to take a strategic methodical approach to my use of Twitter. I've decided to: Network, share and support a core group of influential people in my Dunbar 150 list - daily Participate in weekly #sshour social selling chats and one other #hashtag chat from …

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Focus on what works, cut what doesn’t

Over the last months I've talked about using Agile Project Management techniques and various other tips for getting MORE content onto your website, more posts on your walls and generally more marketing everywhere. My impending move to New Zealand and the efforts we are taking to ditch what we don't need, means doing and keeping what what matters is forefront of my …

Digital Marketing Strategy and The Product Owner’s Vision

Last week I touched on brand storytelling for businesses. Conveying the 'why' you are in business - and how you got there - to your target audiences. This 'why' for many companies is core to their business internally as well. Not just in their outward facing sales/marketing/recruitment pitch. Converting that 'why' into strategic digital marketing …