Podcast 36: Panel Discussion – Using Social Media to Grow Your Business

Welcome to episode 36 of the Waiake – My podcast to help you take your brand to new heights online. In this episode I wanted to share with you the wisdom of my three co panellists from the recent Harcourts Real Estate Conference. We talk about digital marketing and using social media to grow your business.Continue reading “Podcast 36: Panel Discussion – Using Social Media to Grow Your Business”

Three core tactics in my Twitter Strategy

While I loath to call it a strategy, I have decided to take a strategic methodical approach to my use of Twitter. I’ve decided to: Network, share and support a core group of influential people in my Dunbar 150 list – daily Participate in weekly #sshour social selling chats and one other #hashtag chat fromContinue reading “Three core tactics in my Twitter Strategy”

How brands survive in a photo rich online world

View this post on Instagram #Latergram . Throwback to Wednesday's sunset. A post shared by Nick Allen (@nickwallen) on Feb 6, 2014 at 8:54pm PST With the latest Twitter update your stream on desktop and mobile features landscape shaped thumbnail previews of photos. This coupled with Twitter cards for blog posts, videos and many moreContinue reading “How brands survive in a photo rich online world”

Rich Snippets and Open Source Architecture

Theres two topics for today’s post, and both on very different streams. The first, rich snippets, is the ability to tell search engines to display text and images, that you provide, in the manner you want, on search engine result pages (SERPs). Hubspot wrote a great article on snippets earlier in the week. The articleContinue reading “Rich Snippets and Open Source Architecture”

Social media – Deus ex machina to the digitally disrupted?

I was watching this great what to do with Twitter video this morning and it got me thinking could social media provide the Deus ex machina that many companies are looking for? Andrew Grill covered a report by Deloitte on the notion of Digital Disruption. The report covers industries that are predicted to be hardestContinue reading “Social media – Deus ex machina to the digitally disrupted?”