Monthly sessions to optimise content promotion, campaign analysis and content creation.
I will mentor you and your team to create high performing ongoing campaigns. The guiding principles for my consulting are those of the Aglie Marketing Manifesto http://agilemarketingmanifesto.org.
- Validated learning over opinions and conventions
- Customer focused collaboration over silos and hierarchy
- Adaptive and iterative campaigns over Big-Bang campaigns
- The process of customer discovery over static prediction
- Flexible vs. rigid planning
- Responding to change over following a plan
- Many small experiments over a few large bets
We’ll document the procedure to ensure that training and scaling your content team is a simplified process. By codifying and documenting the goals, timelines and procedures we hedge to ensure that your content marketing efforts continue even in the event of staff turnover.