NOW – Current focus

Updated 2nd July 2018


  • Head of Marketing – Leading FileInvite on the road to one million users.

Building teams so strong you don’t know who the boss is

  • Agile Marketing – Helping companies to continuously iterate and improve their marketing with daily scrums and weekly retrospectives for: ATL ( Radio, Print, Social Media and TV), print, web, sales, email, Engineered and engaging social media refinement.
    Balancing regulatory requirements, budgets and capability with customer-centric content marketing and lead generation.
  • Agile Sales – Continuously improving business development with weekly scrums and retrospectives around knowledge transfer, scripts, and performance.
  • Strategy – Realigning business strategy, re-evaluating “the why”, developing ownership in teams, reviewing procedures and protocols. Coaching yes, all that it entails from strategy to execution.

Constantly iterating for sustainable growth



DIY wannabe

    • Creating a deck, and landscaping our house.
    • Placing 12 tonnes of shells and 100 plants.
    • Sewing curtains.
    • Retaining wall and seat.
    • Raised beds.
    • Custom garden shed.
    • Epic huge kids swing.
    • Pull-up rings.
    • Shade sail.



    • Catalyst for Teal and Future of Work initiatives in New Zealand.
    • Wanting to talk to developers about BauGruppe home ownership in New Zealand (a guide to BauGruppe PDF) and micro, multi-unit developments.
    • Thinking through how to start a school and residential care center for kids with Autism. Here are my thoughts/plans so far: I need help with: funding, governance, security and succession planning. The goal is to create a space where our Autistic son Oli (and other children who cannot care for themselves) can be cared for THRIVE when we pass.


    • Reinventing Organisations
    • Never Eat Alone
    • In Praise of Shadows
    • Makers The New Industrial Revolution
    • Hooked
    • The Obstacle Is The Way
    • Smartcuts
    • Way of the Peaceful Warrior
    • Nice Companies Finish First
    • Let My People go Surfing
    • Ego Is The Enemy
    • Perennial Seller
    • Lean Startup
    • Bold
    • Crush it
    • Extreme Ownership
    • Hacking Growth
    • Holacracy – The revolutionary management system that abolishes hierarchy
    • The Side Project Report
    • Tools of Titans
    • Sun Tzu – The Art Of War For Executives
    • Building Better Brands
    • Presentation Genius
    • Will It Fly
    • The Naked CEO
    • Good to Great
    • Working Out Loud
    • The Gig Economy
    • What the Fat
    • What the Fast
    • Traction



With Oli (our son) often reluctant walk or needing a lift to get places, I am upping my arm & core strength to carry him.

    • Daily
      • 60 push ups
    • Weekend
      • 600 sit ups, 30kg bag.
    • Preparing for Ultra-Marathon with Wednesday and Sunday runs.
      • Current PB.
        • 5k 23:41
        • 10k 53:55
        • Half marathon in 1:59:04
        • Auckland marathon 4:53:08.
    • Refining my LCHF diet. Experimenting with various Kimchee recipes, Kombucha, Russian sauerkraut and fasting (one large meal weekdays, two on weekends).


  • Constant focus – my wife Tamara.


I would love to hear your views!

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