NOW – Current focus

Updated 30th July 2019


Head of Marketing at FileInvite  – client document collection. On the road to one million users.

I’m running Agile Marketing to continuously iterate and improve our global marketing. Scrums and weekly retrospectives help me manage: ATL ( Radio, Print, Social Media and TV), web, sales, email, engineered, content marketing and community building.

Constantly iterating for sustainable growth



Pull-up rings.
Custom garden shed.
Studio cabin.
Beach house.
BauGruppe community project. 
Deck, and landscaping our house.
12 tonnes of shells and 100 plants.
Sewing curtains.
Retaining wall and seat.
Raised beds.
Standing desk.
Epic huge 4 meter kids swing.
Shade sail.


  • Championing Teal and Self Management principles.
  • BauGruppe home ownership in New Zealand  and micro, multi-unit developments (here’s a guide to BauGruppe PDF).
  • Thinking through how to start a school and residential care center for kids with Autism.
    • Here are my thoughts/plans so far: I need help with: funding, governance, security and succession planning (everything basically).
    • The goal is to create a space where our Autistic son Oli (and other children who cannot care for themselves) can be cared for THRIVE when we pass.


In Praise of Shadows
What the Fast
Reinventing Organisations
The Side Project Report

Do Open
Never Eat Alone
Nice Companies Finish First 
Let My People go Surfing
Ego Is The Enemy
The Obstacle Is The Way
Perennial Seller
Lean Startup
Finding Ultra
Tools of Titans
Extreme Ownership
Hacking Growth 
Sun Tzu – Art of War For Executives
Good to Great
Working Out Loud
What the Fat and What the Fast
Sapiens and  Homo Deus.



LCHF diet with pro and pre biotics. Kombucha, Cider Vinegar, Russian sauerkraut and intermittent fasting.

Ultra Marathon

Preparing for next Ultra-Marathon with at least a 5 kilometer run every day.
Current PBs:


Constant focus – my wife Tamara.


I would love to hear your views!

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