NOW – Current focus

Updated 12th Dec 2022

WORK @ Cupla

Marketing Director @ Foster Moore.

Powering the world’s registries with Verne

Agile Marketing to continuously iterate and refine our growth path.

Current focus – North America

BOT Member @ WVSS

Board Member at Wairau Valley Special School. Championing better facilities, education and experiences for special needs kids in North Auckland.


Member of the Night Ninjas

Preparing for my next Ultra-Marathon and I run every day. 1200+ days so far.
My current PBs:

December 2022

  • 5k 19:09
  • 10k 42:37
  • Waterfront Half Marathon 1:29:47
  • Auckland Marathon 3:14:09
  • 50k 4:52:34
  • 100K 11:16:10

December 2019

  • 5k 21:00
  • 10k 47:50
  • Omaha Half Marathon 1:41:19
  • Auckland marathon 3:31:40
  • 50k 4:52:34
  • 100K 11:16:10

June 2019

Modified Keto Diet

LCHF diet with pro and pre biotics. Kombucha, Cider Vinegar, Russian sauerkraut and intermittent fasting.

BOOKS (my current reads)

READINGREAD & recommend
Life is a marathon
The 3 minute rule
Never Eat Alone
Nice Companies Finish First 
Let My People go Surfing
Ego Is The Enemy
The Obstacle Is The Way
Perennial Seller
Lean Startup
Finding Ultra
Tools of Titans
Extreme Ownership
Hacking Growth 
Sun Tzu – Art of War For Executives
Good to Great
Working Out Loud
What the Fat and What the Fast
Sapiens and  Homo Deus.
In Praise of Shadows
What the Fast
Reinventing Organisations
The Side Project Report
Do Open
Running with the Kenyans
Rise of the UltraRunner


  • Thinking through how to start a school and residential care center for kids with disabilities.
    • The goal is to create a space where our Autistic son Oli (and other children who cannot care for themselves) can be cared for THRIVE when we pass.

I would love to hear your views!

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