Updated 13th December 2019
WORK
Head of Marketing at FileInvite – client document collection. On the road to one million users.
I’m running Agile Marketing to continuously iterate and improve our global marketing. Scrums and weekly retrospectives help me manage: ATL ( Radio, Print, Social Media and TV), web, sales, email, engineered, content marketing and community building.
Constantly iterating for sustainable growth
BUILDING
TODO | DONE |
Pull-up rings. Studio cabin. Beach house. BauGruppe community project. | Standard Garden shed Deck, and landscaping our house. 12 tonnes of shells and 100 plants. Sewing curtains. Retaining wall and seat. Raised beds. Standing desk. Greenhouse. Epic huge 4 meter kids swing. Shade sail. |
BACK OF MIND
- Thinking through how to start a school and residential care center for kids with disabilities.
- Here are my thoughts/plans so far: oasis.school. I need help with: funding, governance, security and succession planning (everything basically).
- The goal is to create a space where our Autistic son Oli (and other children who cannot care for themselves) can
be cared forTHRIVE when we pass.
BOOKS
READING | READ |
In Praise of Shadows What the Fast Reinventing Organisations The Side Project Report Rework Traction Do Open Running with the Kenyans Rise of the UltraRunner | Never Eat Alone Nice Companies Finish First Let My People go Surfing Ego Is The Enemy The Obstacle Is The Way Perennial Seller Lean Startup Finding Ultra Tools of Titans Bold Extreme Ownership Linchpin Hacking Growth Holacracy Sun Tzu – Art of War For Executives Good to Great Working Out Loud What the Fat and What the Fast Sapiens and Homo Deus. |
BODY
Diet
LCHF diet with pro and pre biotics. Kombucha, Cider Vinegar, Russian sauerkraut and intermittent fasting.
Ultra Marathon
Member of the Night Ninjas

Preparing for next Ultra-Marathon with at least a 5 kilometer run every day.
Current PBs:
December 2019
- 5k 21:00
- 10k 47:5
- Omaha Half Marathon 1:41:19
- Auckland marathon 3:31:40
- 50k 4:52:34
- 100K 11:16:10
June 2019