Nick Allen – Growth Architect – Slow Startup Adventure Capitalist ~ Coaching organisations & individuals on marketing, strategy, sales, creativity, growth and culture

Introduction

I believe in leveraging strengths, discipline and habit hacks. My current focus is having hard meaningful conversations to find sustainable growth. I am a proponent of:

Organisation-wide Agile adoption
Customer-centric design thinking
Sustainable growth
The #slowstartup movement
Self management and DDOs
#Teal, holacratic and sociocratic organisational structures

Recent quote I am pondering:

Easy choices, hard life. Hard choices, easy life. – Jerzy Gregorek.

Have a look at my blog, some of my recent writing and the services I offer below.

Blog

14/08/201714/08/2017

Is this normal? How can I deal with chaos?

Fighting with chaos and uncertainty in your workplace or life? Use the Cynefin Framework to make progress.

18/05/201715/08/2017

Creativity – Daniel Flynn from Thank You Water

Sharing your idea will create LEVERAGE – the more people that know your journey and the ideas you have, the more they can bind to your WHY and generate momentum.

30/04/201701/05/2017

Meet your audience where they are at!

Meet your audience where they are at and show them you’re a thought leader that could be their trusted partner.

Standard Business Plan – Marketing

Suitable for SMB, Medium Enterprise and Large Corporate

Following an extensive initial audit a full buyer persona and User Journey analysis will ensure we’re barking up the right tree.
This will be followed by quarterly session to revise and ensure your plan is iterating and growing in the right directions.

Areas we will explore.

There are a number of marketing artefacts, online tools, platforms and techniques that we will used to meet your goals. Here are a few that will be incorporated to best meet your needs:

Paid advertising on search engines
Search engine optimisation
Mobile and tablet app creation
Community management, advertising and promotions on social media sites
Targeted native Social Media advertising
Content Marketing
Buyer Persona and market segmentation – defining your niche
User Journey mapping to we convert the buyer persona into
And brand storytelling.

We’ll set up a program to get your content engine humming – taking leads from books like Lean Start-up and tools like Kanban boards to prioritise the MOST IMPORTANT content for your audience. Getting that out into the marketplace first.

I’d love to help coach you and your team to create a pathway to excel in content marketing.

So call or contact me and we can get your content marketing humming!

Success Coach and Consulting

Monthly sessions to optimise content promotion, campaign analysis and content creation.
I will mentor you and your team to create high performing ongoing campaigns. The guiding principles for my consulting are those of the Aglie Marketing Manifesto http://agilemarketingmanifesto.org.

Validated learning over opinions and conventions
Customer focused collaboration over silos and hierarchy
Adaptive and iterative campaigns over Big-Bang campaigns
The process of customer discovery over static prediction
Flexible vs. rigid planning
Responding to change over following a plan
Many small experiments over a few large bets

We’ll document the procedure to ensure that training and scaling your content team is a simplified process. By codifying and documenting the goals, timelines and procedures we hedge to ensure that your content marketing efforts continue even in the event of staff turnover.