Introduction

I believe in leveraging strengths, discipline and habit hacks. My current focus is having hard meaningful conversations to find sustainable growth.  I am a proponent of:

  • Organisation-wide Agile adoption
  • Customer-centric design thinking
  • Sustainable growth
  • The #slowstartup movement
  • Self management and DDOs
  • #Teal, holacratic and sociocratic organisational structures

Recent quote I am pondering:

Easy choices, hard life. Hard choices, easy life. – Jerzy Gregorek.

Have a look at my blog, some of my recent writing and the services I offer below.

Blog

Standard Business Plan – Marketing

Suitable for SMB, Medium Enterprise and Large Corporate

Following an extensive initial audit a full buyer persona and User Journey analysis will ensure we’re barking up the right tree.
This will be followed by quarterly session to revise and ensure your plan is iterating and growing in the right directions.

Areas we will explore.

There are a number of marketing artefacts, online tools, platforms and techniques that we will used to meet your goals. Here are a few that will be incorporated to best meet your needs:

  • Paid advertising on search engines
  • Search engine optimisation
  • Mobile and tablet app creation
  • Community management, advertising and promotions on social media sites
  • Targeted native Social Media advertising
  • Content Marketing
  • Buyer Persona and market segmentation – defining your niche
  • User Journey mapping to we convert the buyer persona into
  • And brand storytelling.

We’ll set up a program to get your content engine humming – taking leads from books like Lean Start-up and tools like Kanban boards to prioritise the MOST IMPORTANT content for your audience. Getting that out into the marketplace first.

I’d love to help coach you and your team to create a pathway to excel in content marketing.

So call or contact me and we can get your content marketing humming!

Success Coach and Consulting

Monthly sessions to optimise content promotion, campaign analysis and content creation.
I will mentor you and your team to create high performing ongoing campaigns. The guiding principles for my consulting are those of the Aglie Marketing Manifesto http://agilemarketingmanifesto.org.

  1. Validated learning over opinions and conventions
  2. Customer focused collaboration over silos and hierarchy
  3. Adaptive and iterative campaigns over Big-Bang campaigns
  4. The process of customer discovery over static prediction
  5. Flexible vs. rigid planning
  6. Responding to change over following a plan
  7. Many small experiments over a few large bets

We’ll document the procedure to ensure that training and scaling your content team is a simplified process. By codifying and documenting the goals, timelines and procedures we hedge to ensure that your content marketing efforts continue even in the event of staff turnover.

I’d love to help coach you and your team to create a pathway to excel in content marketing.

So call or contact me and we can get your content marketing humming!