Fundamentals are constant.
Do the work.
Share the wins.
I leverage discipline to drive sustainable growth in life, marketing and running. Having hard conversations, and asking the right questions, gives the best results. Check out my blog, a crossroad of remote: Strategy, Marketing, Growth & Running.
My latest posts
Our family Chevron – Lessons from the garage
In my early teens after hard work and a bunch of savings, dad came home with the news that we were expecting. He sat…Keep reading
Hunua Hillbilly – Unapologetically Tough
Auckland’s, maybe the North Island’s toughest Ultra? Quite possibly. Well, finally, after overcoming the postponements for distancing 😷 (COVID) and then pest eradication, race…Keep reading
Heuristics: Using social proof and anchoring for conversion
Today I’d like to talk about peer pressure or lack thereof. What do you do when a potential new customer really doesn’t know you at…Keep reading
Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance
Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives…Keep reading
Heuristics: Scarcity And Loss Aversion As Motivators
As we have evolved over time – humans have developed a number of decision making shortcuts or Heuristic. We use these to speed up…Keep reading
Why do I run?
I ran for weight loss, to escape, to get somewhere. I run for the friendships, the discomfort that makes you feel alive, the ‘what…Keep reading