Nick Allen

Introduction

I believe in leveraging strengths, discipline and habit hacks. My current focus is having hard meaningful conversations to find sustainable growth. I am a proponent of:

Organisation-wide Agile adoption
Customer-centric design thinking
Sustainable growth
The #slowstartup movement
Self management and DDOs
#Teal, holacratic and sociocratic organisational structures

Recent quote I am pondering:

Easy choices, hard life. Hard choices, easy life. – Jerzy Gregorek.

Have a look at my blog, some of my recent writing and the services I offer below.

Blog

10/12/201911/12/2019

Is your Hubspot COS website GDPR/Cookie consent compliant?

Under the Cookies, GDPR, and ePrivacy Directive – websites serving EU visitors need to ensure that users opt in to receiving tracking cookies on their device. Here’s a Google Tag Manager and Hubspot quick fix to get all pixels blocked, both in Hubspot and GTM.

22/10/201922/10/2019

Auckland Marathon 2019

With the 12hr done, my last long race of the year is the Auckland Marathon. A very different event. Brutal, but fun.

01/10/201915/10/2019

Sri Chinmoy 12hr Race Report

A departure from marketing and management to record one of my recent passions, running. In July I was invited to join a group of enthusiastic amateur runners, dads that fit running in around their kids, work and life called the Night Ninjas. The orange and black top, I wear with pride. We may not be …

Continue reading “Sri Chinmoy 12hr Race Report”

Standard Business Plan – Marketing

Suitable for SMB, Medium Enterprise and Large Corporate

Following an extensive initial audit a full buyer persona and User Journey analysis will ensure we’re barking up the right tree.
This will be followed by quarterly session to revise and ensure your plan is iterating and growing in the right directions.

Areas we will explore.

There are a number of marketing artefacts, online tools, platforms and techniques that we will used to meet your goals. Here are a few that will be incorporated to best meet your needs:

Paid advertising on search engines
Search engine optimisation
Mobile and tablet app creation
Community management, advertising and promotions on social media sites
Targeted native Social Media advertising
Content Marketing
Buyer Persona and market segmentation – defining your niche
User Journey mapping to we convert the buyer persona into
And brand storytelling.

We’ll set up a program to get your content engine humming – taking leads from books like Lean Start-up and tools like Kanban boards to prioritise the MOST IMPORTANT content for your audience. Getting that out into the marketplace first.

I’d love to help coach you and your team to create a pathway to excel in content marketing.

So call or contact me and we can get your content marketing humming!

Success Coach and Consulting

Monthly sessions to optimise content promotion, campaign analysis and content creation.
I will mentor you and your team to create high performing ongoing campaigns. The guiding principles for my consulting are those of the Aglie Marketing Manifesto http://agilemarketingmanifesto.org.

Validated learning over opinions and conventions
Customer focused collaboration over silos and hierarchy
Adaptive and iterative campaigns over Big-Bang campaigns
The process of customer discovery over static prediction
Flexible vs. rigid planning
Responding to change over following a plan
Many small experiments over a few large bets

We’ll document the procedure to ensure that training and scaling your content team is a simplified process. By codifying and documenting the goals, timelines and procedures we hedge to ensure that your content marketing efforts continue even in the event of staff turnover.