Tag: content marketing
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How to Measure your NPS
Your Net Promoter Score (NPS) is a great tool. Don’t screw it up. It can be a great way to keep tabs on your overall customer health, see how you are comparing to your industry peers, and understand whether you have product market fit in the early days.
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AI Tools To Boost Your Hubspot GTM Stack
For over a decade now HubSpot has been the go-to tool for getting you 80% of GTM tech stack needs. Their Marketing, Sales, Service, Operations, and Commerce Hubs, combined with an amazing startup discount for your first year, is a compelling combo. HubSpot’s Breeze AI is now optimising each phase of the customer journey but…
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Meet your audience where they are at!
Meet your audience where they are at and show them you’re a thought leader that could be their trusted partner.
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Using Live Video and Stories
Live Video and Stories can be great tools for activation and real-time storytelling
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Stop The Nontent – Create Epic Content
You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I want…
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6 Awesome Ways to Rejuvenate Old Content on Your Blog
There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, assumes it has some kudos, and will rank it higher. This, of course, is brilliant good…
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Driveway moments – how podcasts capture listeners in a content-laden world
With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. Thankfully…
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Three pillars to a great online presence
Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram A post shared by Nick Allen (@nickwallen) Geyser is created as 6 separate parts with courtyards to let natural light into each area. It has a thermal chimney façade that heats and cools the building. It…
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How can my business keep up with new social media channels?
For many the growth of new social networks, online channels and apps can be hard to keep up with. Worse still is figuring out how to make the most of them in your communications and marketing. There is a neat clip from an obscure film The 13th Warrior that sums up the best approach to…
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Are you listening brands? Really listening?
As marketing makes a slow progression from campaign based messaging to constant engagement in social media via mobile devices – we need to revisit our communication techniques. Social is bringing us back to one-to-one communcation. People can now talk to people as faces of a brand. We can get resolution and great customer service from…
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Focus on what works, cut what doesn’t
Over the last months I’ve talked about using Agile Project Management techniques and various other tips for getting MORE content onto your website, more posts on your walls and generally more marketing everywhere. My impending move to New Zealand and the efforts we are taking to ditch what we don’t need, means doing and keeping what what matters is forefront of my…
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Perspective and Timing
This is actually a jellyfish that floats upside down. It is not the wrong way up. Or from downunder. We only consider this jellyfish to be wrong as we’re conditioned to see them floating bell up, tentacles down. But it could be onto something, maybe it catches falling food better that way? Over the next week I…
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Content marketing – The recipe and secret ingredients
The recipe I was prompted recently by @contentSTHLM to discus a technique that should be in every content marketers arsenal. We were sparked by the idea of print magazines after reading this article on the Waitrose Kitchen magazine. Free and in full view of those waiting at the checkout, the magazine is often seen prompting…
Nick Allen 