Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now 'YO's, many brands are swinging to the polar extreme to keep users attention and to keep them interested. Thankfully …

Scaling and measuring social media success

KAIZEN Reporting on incremental improvements to your marketing and focusing on Kaizen, or continuous improvement, should be top of mind for marketers. http://instagram.com/p/cfTrpRRoWx/ Recently I discussed measuring the right thing and establishing KPIs for your digital marketing. Having a clear idea of success and to what degree you have accomplished it will drive you forward. …

5 sources of innovation for your digital marketing

Now as a digital marketer or online marketing specialist, there's a lot of innovations I need to keep up with. There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I'm optimising and measuring efforts …