Tag Archives: content marketing

Stop The Nontent – Create Epic Content

You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I wantContinue reading “Stop The Nontent – Create Epic Content”

6 Awesome Ways to Rejuvenate Old Content on Your Blog

There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, assumes it has some kudos, and will rank it higher. This, of course, is brilliant goodContinue reading “6 Awesome Ways to Rejuvenate Old Content on Your Blog”

Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. ThankfullyContinue reading “Driveway moments – how podcasts capture listeners in a content-laden world”

Three pillars to a great online presence

Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram Visited Patterson Architects' Geyser user green building. Nice courtyard! A post shared by Nick Allen (@nickwallen) on Jun 10, 2014 at 9:03pm PDT Geyser is created as 6 separate parts with courtyards to let natural lightContinue reading “Three pillars to a great online presence”

How can my business keep up with new social media channels?

For many the growth of new social networks, online channels and apps can be hard to keep up with. Worse still is figuring out how to make the most of them in your communications and marketing. There is a neat clip from an obscure film The 13th Warrior that sums up the best approach toContinue reading “How can my business keep up with new social media channels?”

Scaling and measuring social media success

KAIZEN Reporting on incremental improvements to your marketing and focusing on Kaizen, or continuous improvement, should be top of mind for marketers. View this post on Instagram Kaizen. Ganbatte! A post shared by Nick Allen (@nickwallen) on Aug 1, 2013 at 4:34pm PDT Recently I discussed measuring the right thing and establishing KPIs for yourContinue reading “Scaling and measuring social media success”

Are you listening brands? Really listening?

As marketing makes a slow progression from campaign based messaging to constant engagement in social media via mobile devices – we need to revisit our communication techniques. Social is bringing us back to one-to-one communcation. People can now talk to people as faces of a brand. We can get resolution and great customer service fromContinue reading “Are you listening brands? Really listening?”

5 sources of innovation for your digital marketing

Now as a digital marketer or online marketing specialist, there’s a lot of innovations I need to keep up with. There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I’m optimising and measuring effortsContinue reading “5 sources of innovation for your digital marketing”