Everything you do is marketing

A strong brand can command a premium price. Conversely a damaged brand can take some time to recover…

Lance Armstrong's Book reduced in stores

I mean no disrespect to Lance’s efforts and admire him for his determination and his support of the cause that Livestrong embodies. It’s no mean feat to get back in the saddle after a “fall”, even greater after cancer.

The measure of Lance and his brand will be what he does next. Will he go for a clear title, open and transparently or his he beat?

It is a strong reminder for us all to:

  • Do the right thing by our clients, customers, and suppliers
  • Have contingency plans in place
  • Be open and transparent in our actions

I would love to hear your views!

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