Nick Allen

How many unanswered questions do you have about your customers?

Anthropic‘s new Claude + HubSpot MCP integration is like the Rosetta Stone 🪨 for your CRM.

It turns your CRM into an AI-powered research and strategy engine.

It’s genuinely impressive.

Here’s just a few things I tried in an hour of ‘play’.

Content Ideation:

“What common themes exist across our tier-one accounts that we could address in a webinar?”

– Claude analyses your data and surfaces data backed content opportunities.

ABM on Steroids:

“Which accounts are missing key buying committee members?”

– Claude identifies gaps, researches decision-makers, and tells you if the technical buyer prefers open source whilst suggesting who holds budget authority, is in market and what they currently use.

Data Operations:

“Find duplicate records”

– Claude finds duplicates, no-replies, spam and gives recommended actions based on data recency and engagement patterns.

“Find subsidiary offices and HQs if missing”

– Claude identifies accounts that are not headquarters, then provides the headquarters for a top-down sales approaches.

This last is the coolest.

Instant Reporting:

“Graph MY sales email open rates last week”

Claude and it produced the attached graph. But also gave these tactical insights:

– Your email campaigns are reaching decision makers (CEOs, Directors, Co-founders)

– You have strong engagement from high-growth NZ companies

– Early morning send times appear effective for this audience

– Mid-week performance was strongest

𝙏𝙝𝙚 𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙩𝙤 𝙞𝙣𝙩𝙚𝙧𝙧𝙤𝙜𝙖𝙩𝙚 𝙮𝙤𝙪𝙧 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙙𝙖𝙩𝙖 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣𝙖𝙡𝙡𝙮 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙝𝙤𝙬 𝙛𝙖𝙨𝙩 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙞𝙙𝙚𝙣𝙩𝙞𝙛𝙮 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨 𝙖𝙣𝙙 𝙤𝙥𝙩𝙞𝙢𝙞𝙨𝙚 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨.

My next test:

Connecting it to Google Drive to analyse which existing content matches specific audience segments and automatically adapt messaging.

What questions would you want to ask your CRM?

PS. from my Claude desktop interface this was a two click integration. Nothing technical, no third party.