Nick Allen

Most marketers drown in vanity metrics. Here are 3 that tell you if your SaaS Marketing engine is actually working:


🏎 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘 𝗩𝗘𝗟𝗢𝗖𝗜𝗧𝗬 𝗕𝗬 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Not just “leads generated” – but how fast those leads move through your funnel.
📈 Track days from MQL to SQO, and SQO to Closed Won.
A 20% faster pipeline velocity beats 50% more leads that sit stagnant.


💰 𝗖𝗢𝗦𝗧 𝗣𝗘𝗥 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘 𝗗𝗢𝗟𝗟𝗔𝗥 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗘𝗗
Your real marketing efficiency metric.
📈 Total marketing spend ÷ Pipeline value created.
Benchmark: Aim for $0.10-0.30 marketing spend per $1 of pipeline.
Track this by channel and campaign and if it’s trending up week-over-week, go check your ICP and targeting!

💡𝗔𝗖𝗧𝗜𝗩𝗔𝗧𝗜𝗢𝗡 𝗥𝗔𝗧𝗘 𝗢𝗙 𝗡𝗘𝗪 𝗦𝗜𝗚𝗡𝗨𝗣𝗦
The bridge between marketing promises and product reality.
📈 % of trial users who hit your “aha moment” within 7 days
Track by traffic source – different channels bring different intent levels, and you might need to switch a few off.
If this drops while signup volume increases, you’re attracting the wrong audience. Head to your ICP and targeting, do not pass go.

📆 𝗧𝘄𝗼 𝗯𝗼𝗻𝘂𝘀 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗺𝗼𝗻𝘁𝗵-𝗼𝗻-𝗺𝗼𝗻𝘁𝗵
1. SEO SOV, your share of voice amongst key terms for you and your competitors.
2. Direct Website Visits, as a % of overall traffic.

These two are great indicators that your brand is starting to resonate with your target customers and sudden big movements tell a story.

What are you tracking each week?