Category: B2B
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How to Un-Optimise your website for bad clients
We’re always hearing that we should be optimising our site for sales. Fine tuning our keywords and meta pages, page titles and urls to include keywords and phrases that your prospective client would like. But what about those evil clients you don’t want? We all know that type. The dreaded indecisive client who: changes their…
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Claude & Hubspot MCP
Got unanswered questions do about your customers? Anthropic’s new Claude + HubSpot MCP integration is like the Rosetta Stone 🪨 for your CRM.
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How to Measure your NPS
Your Net Promoter Score (NPS) is a great tool. Don’t screw it up. It can be a great way to keep tabs on your overall customer health, see how you are comparing to your industry peers, and understand whether you have product market fit in the early days.
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3 Top Marketing Metrics To Track In Your SaaS Company
Most marketers drown in vanity metrics. Here are 3 that tell you if your SaaS Marketing engine is actually working: 🏎 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘 𝗩𝗘𝗟𝗢𝗖𝗜𝗧𝗬 𝗕𝗬 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Not just “leads generated” – but how fast those leads move through your funnel.📈 Track days from MQL to SQO, and SQO to Closed Won.A 20% faster pipeline velocity beats…
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Three core tactics in my Twitter Strategy
While I loath to call it a strategy, I have decided to take a strategic methodical approach to my use of Twitter. I’ve decided to: Network, share and support a core group of influential people in my Dunbar 150 list – daily Participate in weekly #sshour social selling chats and one other #hashtag chat from…
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How can my business keep up with new social media channels?
For many the growth of new social networks, online channels and apps can be hard to keep up with. Worse still is figuring out how to make the most of them in your communications and marketing. There is a neat clip from an obscure film The 13th Warrior that sums up the best approach to…
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Perspective and Timing
This is actually a jellyfish that floats upside down. It is not the wrong way up. Or from downunder. We only consider this jellyfish to be wrong as we’re conditioned to see them floating bell up, tentacles down. But it could be onto something, maybe it catches falling food better that way? Over the next week I…
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Giving away valuable information online
I’ve just been listening to Brian Clark’s talk on affiliate marketing and loved the elevator pitch he mentioned for @copyblogger. “Build an audience and sell them stuff”. Succinct and definitive. This seems to be the root of all we do as content marketers. Yet as we see content marketing trending as a topic in Google…
