Podcast 36: Panel Discussion – Using Social Media to Grow Your Business

Panelists discuss using social media to grow your business

Welcome to episode 36 of the Waiake - My podcast to help you take your brand to new heights online. In this episode I wanted to share with you the wisdom of my three co panellists from the recent Harcourts Real Estate Conference. We talk about digital marketing and using social media to grow your business. …

How brands survive in a photo rich online world

http://instagram.com/p/kGiiK4xoTq With the latest Twitter update your stream on desktop and mobile features landscape shaped thumbnail previews of photos. This coupled with Twitter cards for blog posts, videos and many more media types, means far more images in what was originally an SMS like feed.  Facebook's acquisition of Instagram and the attention Pinterest is getting …

Image is everything online. Be it words, images, audio or video.

Image is everything. Conveying the right message to visitors irregardless of the page or area of your website they land on is paramount. Your site needs to sing your brand message. That's not just through SEO optimised prose, but also each and every media element on your site. Be that images, colour palette, videos, audio …

Mobile – Our Last Chance to Ditch the Ad Fixation!

Interruption is part of our every day life. We battle constantly to find delightful interruptions to the mundane and to fast forward unwanted disruption. As Neville and I discussed this morning.  Marketers KNOW we fast forward ads, have banner blindness, ignore adwords campaigns and hate popups. So fixated on the ad model, eyeballs and exposure …

Tried and true vs. something new on Pinterest

It's often possible to try something different in beta. Soft launch or A/B test your marketing campaigns and  in fact turn them into iterative waves of content. I'm into residential architecture and my Pinterest board Modern Residential Architecture has been gaining real traction since Pinterest added the "Also pinned to:" feature. From 100 odd  followers last week to 801 today. The site really seems …