It’s important for a website, as the main online conversion tool for the majority of businesses, to perform at its peak. Part of that peek, beyond pulling new leads with SEO and SMO or sharing thought leadership, is to convert leads to sales. And having the look of a consistent converter is important. Customers who…

I had the pleasure of attending LeWeb last week and given my focus on B2B and corporate Social Media, I was bound for the Social Business stream. Beyond harping phrases and taunts to the effects of “get social or perish” and evangelising social media – the social business track also offered up some nuggets of…

Every day I am more and more worried about our nature and habits as social media addicts. We’re becoming a species with ever decreasing attention spans. Blogs must have sub headings or we won’t read them, Tweets should never be the full 140. Images and videos seem the only way left to catch our eye…

Harry’s humorous panel session contined in this workshop focusing on Emotional videos. Video plays an essential part in our learning and news consumption. Thinking back to how we all huddled around the TV to see 911 unfold. We turn to video to understand the world around us. It’s the closest experience to real life. Brands…

Stephane introduced a Peugeot case study where they launched an ask the experts forum where prospects could ask employees about their up coming cars. Designers, engineers and real staff at Peugeot were there answering any questions potential clients had. They ran a microsite and also a Facebook tab that featured all the QandA. Barklays also…

A Microsoft case study with @SimonHughes from Microsoft and @chadestes at Vitrue. Many organisations with the boom of Facebook “face” (sorry) the challenge of multiple “rogue” social media properties and trying together the brand and experience. And it’s difficult to run multiple campaigns in local areas and have analytics to compare and evaluate campaigns to…

LinkedIn – “It’s where the business is”. A great opening tweet nugget from Neal as we hear about LinkedIn. To set the level – LinkedIn is the 12th most visited website in the world, loads of eyeballs and really a mainstream social media platform. Its also the 6th most visited website in NL. And for…

Twitter having just cracked its 6th birthday Twitter is evolving and Bruce opens with, “it’s a discovery tool”. Like all of us Twitter is exploring Big Data, and implicit signals is their take. People on Twitter don’t follow things they are not interested in, so they’re exploring this with the discover tab. It’s also used…

  Brian Solis kicks off a fantastic iStrategy London, just as I have a senior moment and forget to boot up. So here’s the summary of @Briansolis final notes. Brian reminds us that mobile is connecting the online and offline world at an exponential rate. Hey, Facebook brought Instagram for this very reason. Frictionless sharing…

One of my many lessons I’ve learnt from summer trips to Russia is that simple branding and quality can be the most effective sales tools. Pictured above is a mobile Kvass stall. A bit like Marmite in terms of its likeability. Still, many swear by its ability to refresh on a warm summers evening after…