While easing myself into the couch and weekend I received an interesting DM from Raf Stevens and a link to his book ‘No Story, No Fans?’  Curious, I gave it a crack and I’m dying to get back to the last pages and finish it tonight. In the book Raf covers off a multitude of…

Just a short post this evening about a new service I’ve come across, If This Then That. An interesting proposition www.ifttt.com allows you to link up online activities, share content across platforms and automate some of your content sharing. I’ve hooked up my  WordPress, Facebook, Twitter, LinkedIn and archive so that I can share any…

Well with Facebook places getting the chop there’s been a few articles on who’s the winner. Foursquare or not. Like I suggested to Naveen (Foursquare exec) in Amsterdam earlier in the year – I think for Foursquare to continue its growth it needs to get Global in its deals presence – not just in its…

I often get jealous of brands that have really open, interesting topics to discuss like the iPad, Google+ or fashion – things that the media and social media can really get behind.  So what can the other side do? Back in Amsterdam I posed the question of what to do with products of an intimate…

Now I may be getting old, and only just consider myself a digital native, but are there now too many digital parties for us to attend? Stretching yourself thin with checkins here, liking this, +1ing that (yes, it doesn’t really roll off the tongue does it), blogging, tweeting, asking, heck there’s barely time left for…

Fantastic post on Agile Web Development today! by Six Revisions Agile Web Development That Works via Six Revisions by Jacob Gube on 23/06/11 Agile web development is not a specific process, action, or a daylong exercise. Agile is a mindset, an attitude with which a project is undertaken. It means streamlining the project, taking away…

In case you’ve been asleep for the last year – markets and marketing has taken a big leap backwards. We’ve reverted to a place where no longer can faceless corporations produce mediocre products and services and hide in their corporate towers. A bad review from someone with a high Klout or Peerindex score in your…

ICANN Approves New Top-Level Domains, So Prepare For .Whatever http://mashable.com/2011/06/20/icann-top-level-domains/ So with ICANN opening a veritable can of worms this year as we expand beyond our current set of TLDs or top level domains I thought I’d explore some fun options.  What literary guild will be purchasing .dotdot Do Apple and Orange stand a chance…

A while back I wrote about setting up your organisation for new media success http://bit.ly/fx3JK3 With the velocity of change in new media, social media and our marketplaces in general, innovation will be a commonplace metric in the CSuite dashboard. The catch-phrase Social Media, web 2.0, Enterprise 2.0, collaboration terms will morph into Social Business.…

John Sadowsky from Emailvision cracks into a theme, many have either forgotten or ignored.  Storytelling. Starting out with a great quote, “god made men because he loves storytelling” ~ Elie Wiesel The essence of storytelling not being the push out of material about your Brand, but in today’s age, leveraging your community to tell your story for…

Now as mayor of iStrategy, I’m obliged to be bullish on this presentation as Naveen Selvadurai, from Foursquare runs us through the game overlay and how gamification is motivating people to go out in the real word and do something! The basic push to be Mayor of a location you frequent has initial draw, and…

To start off the day Frederick Townes from Mashable asks us How Social Is Your Business? The reply for most of us was, “Well, we’re trying.” The notion that we should fish where the fish are rears it’s head, but to take the analogy further, don’t blast round the lake making your presence known and…

Penny Power from ecademy, as she puts it between us and happy hour, showed some insights into the extent to which – in social networks and social media – businesses and personally we need to develop a personality and express it. Can businesses really care about the person, not just their wallets? Often in today’s…

AKA: Everything You Wanted To Know About B2B Social Media (But Were Too Afraid To Ask) It’s hyped by the name so let’s see how deep we can go. And our cocreators are: Menno Likendijk – Director and Partner, Milestone Marketing Jeremy Makin – Director of Media Sales and Strategy for Optism ,Alcatel-Lucent Ed Bezooijen – Director of Marketing, Citrix Systems…

OK, two of my favourite hashtags in one session – WOOT Coming back from meat stew, and feeling it we get @jmichele Joshua-Michele Ross www.opposableplanets.com We run some great kinestetics – getting us to trace clockwise circles on the ceiling with our finger – bring the finger down to eye level and down to your…

Stepping into B2B mode Eugenie Von Wiechen from LinkedIn, bringing us the current stats continuing their impressive growth and looking at the network effect and putting things into context. I keep giggling at conversations I’ve had with HR associates everywhere of how we shouldn’t promote the use of LinkedIn. “PEOPLE WILL FIND THEM. We will…

Interesting session walking us through Facebook analytics, social CRM, and engagement  Call me old fashioned (or daft) but working in a regulated B2B environment I’m less bullish on our engagement opportunities for ‘sales’ via Facebook. I’m not talking legal issues or fund management out in the open, I would however love to leverage it more…

Under the mood lighting of iPad and iPhone screens, we’ve just wrapped up the first of the morning sessions of iStrategy Amsterdam. Some of the nuggets included fantastic storytelling through the Philips – Nigel and Victoria series on YouTube. Based around Nigel the Philips marketing guy and Victoria the product tester and actress. Leveraging stories…

As I chew though our FY2012 marketing process, I couldn’t help but think of a more Agile approach. Why limit this iterative fast moving approach to just software development? Switching gears and channels at market speed. I struggle to see how the market will be the same in a years time for any business these…

Like many I struggle with getting to grips with the distinctions of iPad and iPhone, Android and Blackberry apps. Let alone deciding which fits the people, objectives and strategy I have for our digital presence. Tablets are booming, but still not yet mainstream. Many juggle their corporate issue blackberry and iPhone for a cross mixture…