Quick thoughts from today’s DellB2B FIR Google huddle. To really leverage Social Media- It starts with a company that is behind your efforts! As a whole, top down, from the Csuite. So to get buy in, budget etc. Stop talking about social media, talk about who you’re trying to reach. By not saying anything in…

Real Time Marketing and PR http://www.amazon.co.uk/Real-Time-Marketing-PR-Instantly-Customers/dp/0470645954 by @dmscott Thank You Economy http://www.amazon.co.uk/Thank-You-Economy-Gary-Vaynerchuk/dp/0061914185/ref=s… by @garyvee

I’ve had the pleasure today of attending the @econsultancy Digital Cream event. A roundtable huddle for the heads and directors of online, web and digital marketing. After attending sessions on Content Strategy, Mobile APPs and Measuring ROI on Social Media  it was great to see some common themes, pain points and best practices coming through.…

Here’s a list of Social Media RSS feeds. Good for backing data up, displaying on your blog, and also if you want one window or dashboard to see everything happening in one place. For those unfamiliar with RRS or readers, read this and set yourself up with Google Reader. Note: substitute “nickwallen” for your user…

A little back, I wrote about focusing on your website as a hub. Rightly so @iconic88 pointed out that it ain’t just about a good website and content hub. There’s plenty of other spaces and places that clients interact with you online. We understand that social media, transparency and engaging with clients in their space…

Here are some notes I wrote about a year ago on where I think the web is going. 2010 The Future of Web Marketing

Or, how your website should be “The Amazing Hub of Your B2B Digital Marketing! In the current age of online marketing, it is vital that any B2B company has a compelling web presence, highlighting with ease, the depth and breadth of their expertise. Any competitive firm, with a little “marketing” effort can produce sales talk…

Struck by an Oatmeal Cartoon this week on what not to do with emails, http://theoatmeal.com/comics/email I thought I’d post my dream work based collaboration scenario.  Being in online marketing, I’ll focus this around simple content creation and posting to the web. Now that I’ve written it, this seems like a simple task. And perhaps the rest of this post…

I was thinking about how best to leverage events in the current web 2.0 world. Gone are the days of cold mass emails, faxes or letters to hundreds of potential attendees to fill a small room. Working in a B2B I thought I’d lay out my ideal event – lapping up all the web has…

OR, “Why I’m bullish on LinkedIn” via – jerryluk LinkedIn, well beyond an online cv storer, is the leading business networking website globally. No news there, and it’s peripheral services for building both a personal brand and to amplify your company brand are impressive. Keeping up with their latest releases and to leverage them is…

With so many sources on how to get started in Twitter with intermediate level tips on how to brand, coodinate and even automate your presence, it feels wrong to try and rewrite the common best practices. So: My favourite, and most definitive guidebook to Twitter is the collection on Mashable. (http://mashable.com/guidebook/twitter/) Having been shared over…

As “social media” shapes the internet over the coming years, businesses and employees alike cannot ignore the amplification that it will provide to traditional word of mouth, marketing and sales. As a hub, corporate social media accounts in sites like Twitter, FaceBook, YouTube and LinkedIn will do their best to promote the latest thoughts, products…

With Social Media transforming the web more and more each day, the traditional Marketing techniques of shotgun advertising and shouting out hoping your clients will hear, are falling to the wayside. Gone are the days of faceless marketing where a “brand” hidden behind its logo could pump out thoughts or advertising and the masses would…

Havign just returned from the eConsultancy #Jump conference I was very happy to find that bit.ly are now adding QR codes to every link. I use bit.ly at the moment for Work and play. The ability to create and track those coming from various channels and sources in one place is pretty cool. So here’s…