Through a linkedIn group today I stubled across an interesting blog post on – The End of Marketing as We Know it! Michael Page are (rightly so in my mind) exploring the need for more ‘Digital Savvy’ Marketers. Those that get PPC, SEO, can code or understand that Social Media thing. If you know how…

Posterous is Joining the Flock at TwitterBig news: Posterous has been acquired by Twitter!The opportunities in front of Twitter are exciting, and we couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe. Plus, the people at Twitter are genuinely nice folks who share…

Recently @towerswatson polled followers regarding their Twitter usage. [tweet https://www.twitter.com/#!/towerswatson/status/177083781054865408] https://www.twitter.com/#!/towerswatson/status/177083781054865408 The results are interesting. It is a multi select poll, so users select each of the options that are relevant to them. With moderate reach – so far 60+ responses have been logged. You can quickly see that the majority of users are reading posts…

A quiet thought as I log my timesheets for the week into an eBusiness suite. The web has been steadily moving through the vowels and I am picking the last two could in fact be far more influential than the first three. A The @ symbol that kicked off the first mass communication system over…

This morning I updated Foursquare to the latest Android version and they have pushed out many of the web explore features to the app. Many of my friends have commented that they’re checking in less – unhappy that there’s not enough “deals” in Europe or switching to other platforms like Path or Facebook to log…

I have been thinking a lot recently of content calendars and planning regular updates. Gathering the next blog post, article, video, infographic and working out a schedule of regular contributors. Two of my passions have combined with this infographic on Content Strategy in the shape of a burger – including special sauce. I found it…

An email from Silverpop got me thinking… With social media came the capacity for everyone to receive / digest updates from their favourite brands in one or all of the networks they enjoy. What place does email marketing have in the mix? Mass emailing is still the mainstay for many B2B firms. Disseminating “thought leadership”…

Through the Lens by davidz I was recently asked what a photographer starting out in social media should do so here’s my starter tips. Networks I’m going to presume that everyone has an account on the four big networks: Twitter, Facebook, Google+ and LinkedIn Your profiles should point to your main website and you have…

Feeling slightly techie today as Sunday evening was spent creating some Yahoo Pipes that are now in action. I have a team of colleagues who have their own twitter accounts. They have a central account that they would like to tweet their tips from as well. But they needed a neater solution than logging in…

I’ve got a question today – When you think of web content, where do you draw the line between trade secrets vs. knowledge that could entice clients to buy from you? Many B2B and B2C marketers (People to People in any relationship remember!) struggle with deciding “What can we say without our competitors gaining an…

One of my favorite sites Design You Trust has implemented a nice little feature to encourage sharing and engagement on their site.  But I not sure how I feel about it “ethically”. I share their content anyway, but will I do that more now that I’ve seen this (I used to just follow them on RSS).…

“I’m a Manager. I don’t have time for Social Media” I too struggle some days as well to schedule tweets, check my streams and update my status. But in a large corporation, surely it’s a numbers game? If you can have all your associates, telling all their contacts and colleagues what the latest is from…

I came across a fun campaign today run by Natura (Brazilian beauty and cosmetics company). To launch their new line of hair products ‘Plant’, Natura partnered with the site Ingresso.com, an online cinema reservation site. At the time of purchasing the ticket, users were prompted as to if they were taking a female with them. they…

So are you looking for your daily dose of inspiration? Jarno @jarnosmeets80 is building wings so that he can fly. He’s also doing a cracking job of documenting it across three platforms Twitter, Facebook and Youtube and in his blog. I’ve not asked Jarno if he’s up to it, but I think this is a…

Here’s a neat infographic from Socialcast detailing some US stats around who’s online, doing what, over the holidays. I’m reminded to once again re-evaluate that work-life balance as I know I am a culprit: checking my Blackberry during the evening, On Twitter / Facebook / Google+ while watching evening TV, checking-in on Foursquare at the…

Hearing of today’s buzz around social metrics and measure of influences at #iStrategy, I wonder if we will have some global perks appearing soon on Klout. Klout and Peerindex being the leading players in measuring online influence – their algorythims calculating how influencial your sharing and engagement on Twitter/ Facebook and a number of other…

As I’ve said in the past Social Media and Social Networks live and die on human interactions and needs. When a new forum or network starts up, it takes engaging people, topics or a differentiator for you to be compelled to join. Many of my Twitter Tweeps have crossed to Google+ for example. But only a…

After attending the PwC Social Media event last week I was left pondering about what could be done with the Facebook Social Graph.   If you’re like me and still uncertain about Facebook Connect logins on professional sites I’ve noted a few business (still B2C, or masses) uses here that Chris Porter (Facebook Business Manager)…