Incentivised Content Sharing – What’s your take?

One of my favorite sites Design You Trust has implemented a nice little feature to encourage sharing and engagement on their site.  But I not sure how I feel about it “ethically”. I share their content anyway, but will I do that more now that I’ve seen this (I used to just follow them on RSS).

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 It’s powered by PunchTab and here’s their elevator pitch

Overview
PunchTab is the world’s first instant loyalty platform that allows website owners (including bloggers), application developers and brands to create a social and mobile-enabled loyalty program for free in minutes. We have two popular products today, both of which cost nothing to use:
1.    – An ongoing loyalty program that you can use to encourage your users to visit every day, share your content on social networks and leave comments (we also have a development kit that allows you to add custom ways to earn points). Users will earn points every day for their actions and can redeem for rewards from a customizable loyalty catalogue when they earn enough points.
2.    – A one-time promotional giveaway widget that encourages your users to spread the word about your site in exchange for entries into a prize raffle.
 

Incentivised Content Sharing – What’s your take on it?

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I would love to hear your views!

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