Category: thoughts
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Heuristics: Using social proof and anchoring for conversion
Today I’d like to talk about peer pressure or lack thereof. What do you do when a potential new customer really doesn’t know you at all? Much like an introduction by a friend or a spot on the New York Times Best Seller List a little social proof can go a long way. Social proof is…
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Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance
Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives us food, so gravitate more to her than dad. We also learn that crying at the right intervals will get us changed and fed. We recognise the familiar pattern and triggers.…
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Heuristics: Scarcity And Loss Aversion As Motivators
As we have evolved over time – humans have developed a number of decision making shortcuts or Heuristic. We use these to speed up the decision making process. Heuristics usually govern automatic, intuitive judgments. But we can also deliberately use them when working from limited information. By understanding the role of heuristics in human psychology,…
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Why do I run?
I ran for weight loss, to escape, to get somewhere. I run for the friendships, the discomfort that makes you feel alive, the ‘what ifs’…
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Delegate or DELETE
“It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is.” – Bruce Lee
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Hard And Early, Out Of Lockdown, Game On!
New Zealand is preparing to exit lockdown and return to a resemblance of normality. We’ll forgo the hugs and high fives we want to give teammates, my pack training runs will have to wait a bit longer, but shops will reopen, and we’ll get back to some of our old routines. Kids will return to…
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My CPA Calculator For Marketing Activities
Calculate the true CPA (Cost Per Acquisition) of any marketing initiative with this handy calculator.
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Daily Journaling Template
An easy template for daily journaling. Use this as a prompt to start you thinking.
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Do this weekly, heck daily if you’re brave enough. The Retrospective!
What’s my one tip as a coach? Do this weekly. Heck daily – if you’re brave enough. Challenge your team to do regular retrospectives. The biggest #GROWTHHACK I can think of is consistent and regular review of: – What worked? – What didn’t? – What are we going to change? The best organisations have mastered this rapid…
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Structuring Teams For Growth
I’m an Achilles heel, but I know it! The nature of our industry implies we have teachers, head teachers, academic leaders and a principal or CEO. This centralised hierarchical structure means we have clear interfaces with the government and regulatory bodies, roles with built in dependancies, and bottlenecks when it comes to decisions. From a risk…
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Whom would you recommend?
My biggest lesson of 2017? WEAK TIES ARE A GOLDMINE! TL/DR: The more random and diverse my network — the more my career grows and the more exciting (ad)ventures become. Take thirty seconds to think through your conversations in January. Connect your contacts to someone that could help in the comments below. Your network is your net worth 5+…
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Stickers, Scars and ENGAGED Agile Superstars
If they ever perfect teleportation I’ll be a late adopter. Sure it would save time but for so many events arriving or getting there is the best part. Flying around the Sugarloaf mountain into Rio de Janeiro, or into Manhattan from JFK in a yellow cab makes the arrival all that more special, even building…
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Is this normal? How can I deal with chaos?
Fighting with chaos and uncertainty in your workplace or life? Use the Cynefin Framework to make progress.
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Stop The Nontent – Create Epic Content
You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I want…
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The art of simplicity and great customer service – Ken’s Yakitori
Now I’m trying to give this a digital or social media twist, but to be honest, this post is about a great evening and meal at one of Auckland’s best hidden secrets – Ken’s Yakitori on Anzac Ave. With my broken high school Japanese and the help of Google translate – it turns out Ken…
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Digital Project Management and Tuckman’s Phases
Mentoring teams for digital projects and web development can be plain sailing. No, really. The Psychologist Bruce Tuckman came up with the memorable phrase “Forming, storming, norming and performing” back in 1965 to describe the path to high-performance that most teams follow. Later, he added a fifth stage that he called “adjourning” (that others often…
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Start-Ups – Its About The Expert Staff
The other day I came across Pixellus – a Norwegian company focused on digitization, editing and restoration of customers’ unique and irreplaceable collections of images. They take your old format, films, slides, photos and negatives then digitise them to keep and share in today’s digital world. Pixellus may sound like every other online start-up out…
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Marketing The Unfinished Product
Social Media and sites like Twitter, LinkedIn and Facebook live and die on human interactions and engagement. They’re built around our human need to be social. Yet over the last few years many inanimate or slightly animate objects have started to appear on the web. “Speaking” and communicating with us. The Tower Bridge – now…
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Writing content, articles or posts for your website
I’ve read so many great articles and to be honest, can’t compete with @copyblogger when it comes to giving great copy insights. Having said that, I’ve made these as a note to self, a 101 guide for new writers to the web. Let me know your thoughts or comment below. Would it work for your…
Nick Allen 