Today I’d like to talk about peer pressure or lack thereof. What do you do when a potential new customer really doesn’t know you at all? Much like an introduction by a friend or a spot on the New York Times Best Seller List a little social proof can go a long way. Social proof isContinue reading “Heuristics: Using social proof and anchoring for conversion”
Category Archives: thoughts
Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance
Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives us food, so gravitate more to her than dad. We also learn that crying at the right intervals will get us changed and fed. We recognise the familiar pattern and triggers.Continue reading “Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance”
Heuristics: Scarcity And Loss Aversion As Motivators
As we have evolved over time – humans have developed a number of decision making shortcuts or Heuristic. We use these to speed up the decision making process. Heuristics usually govern automatic, intuitive judgments. But we can also deliberately use them when working from limited information. By understanding the role of heuristics in human psychology,Continue reading “Heuristics: Scarcity And Loss Aversion As Motivators”
Why do I run?
I ran for weight loss, to escape, to get somewhere. I run for the friendships, the discomfort that makes you feel alive, the ‘what ifs’…
Delegate or DELETE
“It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is.” – Bruce Lee
Hard And Early, Out Of Lockdown, Game On!
New Zealand is preparing to exit lockdown and return to a resemblance of normality. We’ll forgo the hugs and high fives we want to give teammates, my pack training runs will have to wait a bit longer, but shops will reopen, and we’ll get back to some of our old routines. Kids will return toContinue reading “Hard And Early, Out Of Lockdown, Game On!”
My CPA Calculator For Marketing Activities
Calculate the true CPA (Cost Per Acquisition) of any marketing initiative with this handy calculator.
Daily Journaling Template
An easy template for daily journaling. Use this as a prompt to start you thinking.
Do this weekly, heck daily if you’re brave enough. The Retrospective!
What’s my one tip as a coach? Do this weekly. Heck daily – if you’re brave enough. Challenge your team to do regular retrospectives. The biggest #GROWTHHACK I can think of is consistent and regular review of: – What worked? – What didn’t? – What are we going to change? The best organisations have mastered this rapidContinue reading “Do this weekly, heck daily if you’re brave enough. The Retrospective!”
Structuring Teams For Growth
I’m an Achilles heel, but I know it! The nature of our industry implies we have teachers, head teachers, academic leaders and a principal or CEO. This centralised hierarchical structure means we have clear interfaces with the government and regulatory bodies, roles with built in dependancies, and bottlenecks when it comes to decisions. From a riskContinue reading “Structuring Teams For Growth”
Nick Allen - Marketing, Growth & Running 