Brand Storytelling – Part of a Marketing MIX

This week I received a copy of the book ‘Around The World in 80 Brands’. It’s a great selection of brand stories from around the world as the authoring pair travel and interview the people behind the brands. Letting readers understand what they stand for and how they have come to get where they are.Continue reading “Brand Storytelling – Part of a Marketing MIX”

Architect as a Developer

Jonathan Segal and his practice come development company, are an inspiration to me. His innovative, vertically integrated company means that he’s moved from a B2B to a B2C with a focus on design for the end client. Instead of designing for other developers of multiple family housing, he’s creating rental units that he will ultimatelyContinue reading “Architect as a Developer”