Category: content marketing
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How to Un-Optimise your website for bad clients
We’re always hearing that we should be optimising our site for sales. Fine tuning our keywords and meta pages, page titles and urls to include keywords and phrases that your prospective client would like. But what about those evil clients you don’t want? We all know that type. The dreaded indecisive client who: changes their…
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Claude & Hubspot MCP
Got unanswered questions do about your customers? Anthropic’s new Claude + HubSpot MCP integration is like the Rosetta Stone 🪨 for your CRM.
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3 Top Marketing Metrics To Track In Your SaaS Company
Most marketers drown in vanity metrics. Here are 3 that tell you if your SaaS Marketing engine is actually working: 🏎 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘 𝗩𝗘𝗟𝗢𝗖𝗜𝗧𝗬 𝗕𝗬 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Not just “leads generated” – but how fast those leads move through your funnel.📈 Track days from MQL to SQO, and SQO to Closed Won.A 20% faster pipeline velocity beats…
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How QueHambre with 2 employees sold for $1M USD
Here’s how QueHambre, with 2 employees, sold for $1M USD
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AI Tools To Boost Your Hubspot GTM Stack
For over a decade now HubSpot has been the go-to tool for getting you 80% of GTM tech stack needs. Their Marketing, Sales, Service, Operations, and Commerce Hubs, combined with an amazing startup discount for your first year, is a compelling combo. HubSpot’s Breeze AI is now optimising each phase of the customer journey but…
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Heuristics: Using social proof and anchoring for conversion
Today I’d like to talk about peer pressure or lack thereof. What do you do when a potential new customer really doesn’t know you at all? Much like an introduction by a friend or a spot on the New York Times Best Seller List a little social proof can go a long way. Social proof is…
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Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance
Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives us food, so gravitate more to her than dad. We also learn that crying at the right intervals will get us changed and fed. We recognise the familiar pattern and triggers.…
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Heuristics: Scarcity And Loss Aversion As Motivators
As we have evolved over time – humans have developed a number of decision making shortcuts or Heuristic. We use these to speed up the decision making process. Heuristics usually govern automatic, intuitive judgments. But we can also deliberately use them when working from limited information. By understanding the role of heuristics in human psychology,…
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Hard And Early, Out Of Lockdown, Game On!
New Zealand is preparing to exit lockdown and return to a resemblance of normality. We’ll forgo the hugs and high fives we want to give teammates, my pack training runs will have to wait a bit longer, but shops will reopen, and we’ll get back to some of our old routines. Kids will return to…
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Meet your audience where they are at!
Meet your audience where they are at and show them you’re a thought leader that could be their trusted partner.
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Monitoring your brand online
Use these handy tools to track when someone mentions your brand online.
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Using Live Video and Stories
Live Video and Stories can be great tools for activation and real-time storytelling
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The Modern Marketing Manager – A Forerunner
The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required not…
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Who’s your target market?
When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinement…
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Local Business Social Media and Online Marketing – To Generate Leads
Local businesses and salespeople need to really focus more on their online marketing. With the growth in mobile devices there is so much opportunity to have your business found through search engines or shared through social media from anywhere. Even if you’re just a local Auckland business marketing to your suburb, you can also be discovered from anywhere. You…
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Good Marketing
Good marketing uses technology, insights and the right questions. It gives the right audience, the right message, at the right time. It shows us how a brand can solve our problems. Sometimes problems we didn’t know we had. It can either entertain you or make you feel more inclined to buy from a brand. When…
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![[Podcast] Brad Smith – Founder of Braap Motorcycles](https://nickwallen.co/wp-content/uploads/2015/05/brad-smith-braaap1.jpg?w=800)
[Podcast] Brad Smith – Founder of Braap Motorcycles
In this episode I talk to Brad Smith – founder of Braap motorcycles. Braap – that has to be the best use of onomatopoeia in a brand name I’ve heard. Brad founded BRAAP at the age of 19 by traveling to China to find a manufacturer for his idea of a simple customisable design. He…
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Stop The Nontent – Create Epic Content
You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I want…
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eCommerce, advertising and messaging to the phase your buyer is in
When it comes to shopping and buying – be it online or offline – there’s are distinct modes or phases in which we operate. Researching – what do I want? Searching – where can I get it? Purchasing – how do I get it now? Much like taking the wrong bus or missing the express,…
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6 Awesome Ways to Rejuvenate Old Content on Your Blog
There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, assumes it has some kudos, and will rank it higher. This, of course, is brilliant good…
