SEO – Nick Allen – Marketing, Growth & Running

6 Awesome Ways to Rejuvenate Old Content on Your Blog

There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, assumes it has some kudos, and will rank it higher. This, of course, is brilliant goodContinue reading “6 Awesome Ways to Rejuvenate Old Content on Your Blog”

5 sources of innovation for your digital marketing

Now as a digital marketer or online marketing specialist, there’s a lot of innovations I need to keep up with. There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I’m optimising and measuring effortsContinue reading “5 sources of innovation for your digital marketing”

Rich Snippets and Open Source Architecture

Theres two topics for today’s post, and both on very different streams. The first, rich snippets, is the ability to tell search engines to display text and images, that you provide, in the manner you want, on search engine result pages (SERPs). Hubspot wrote a great article on snippets earlier in the week. The articleContinue reading “Rich Snippets and Open Source Architecture”