Today I’d like to talk about peer pressure or lack thereof. What do you do when a potential new customer really doesn’t know you at all? Much like an introduction by a friend or a spot on the New York Times Best Seller List a little social proof can go a long way. Social proof isContinue reading “Heuristics: Using social proof and anchoring for conversion”
Category Archives: user experience
Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance
Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives us food, so gravitate more to her than dad. We also learn that crying at the right intervals will get us changed and fed. We recognise the familiar pattern and triggers.Continue reading “Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance”
The Modern Marketing Manager – A Forerunner
The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required notContinue reading “The Modern Marketing Manager – A Forerunner”
Who’s your target market?
When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinementContinue reading “Who’s your target market?”
Driveway moments – how podcasts capture listeners in a content-laden world
With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. ThankfullyContinue reading “Driveway moments – how podcasts capture listeners in a content-laden world”
Three pillars to a great online presence
Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram Visited Patterson Architects' Geyser user green building. Nice courtyard! A post shared by Nick Allen (@nickwallen) on Jun 10, 2014 at 9:03pm PDT Geyser is created as 6 separate parts with courtyards to let natural lightContinue reading “Three pillars to a great online presence”
‘Bad’ UX for the right reasons
This might be a stretched metaphor but today’s extended efforts and long stairwell down to the beach meant relative seclusion as the boys and I paddled. Hafting to work for it made it all the more special. View this post on Instagram Secret beach. New fav. Calm and hard to get to. A post sharedContinue reading “‘Bad’ UX for the right reasons”
Website Accessibility Around the Globe
As I log onto our WiFi here in the hotel hopefully for the last time I’m reminded of the infrastructure required for a truly global web presence. View this post on Instagram My new skyline – Auckland A post shared by Nick Allen (@nickwallen) on Jun 5, 2013 at 11:05pm PDT Although my blog isContinue reading “Website Accessibility Around the Globe”
Getting personal with Buyer Personas
Big data and understanding customer sentiment has been a buzzword for the last few years. Garnering insights and adapting your proposition to suit has been taken to a new levels as we learn to crunch big data sets. Conversely, running qualitative surveys with clients (enough to be statistically valid) can give valuable, actionable insights. TheContinue reading “Getting personal with Buyer Personas”
Rich Snippets and Open Source Architecture
Theres two topics for today’s post, and both on very different streams. The first, rich snippets, is the ability to tell search engines to display text and images, that you provide, in the manner you want, on search engine result pages (SERPs). Hubspot wrote a great article on snippets earlier in the week. The articleContinue reading “Rich Snippets and Open Source Architecture”
Nick Allen - Marketing, Growth & Running 