The Modern Marketing Manager – A Forerunner

The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required notContinue reading “The Modern Marketing Manager – A Forerunner”

Who’s your target market?

When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinementContinue reading “Who’s your target market?”

Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. ThankfullyContinue reading “Driveway moments – how podcasts capture listeners in a content-laden world”

Three pillars to a great online presence

Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram Visited Patterson Architects' Geyser user green building. Nice courtyard! A post shared by Nick Allen (@nickwallen) on Jun 10, 2014 at 9:03pm PDT Geyser is created as 6 separate parts with courtyards to let natural lightContinue reading “Three pillars to a great online presence”

‘Bad’ UX for the right reasons

This might be a stretched metaphor but today’s extended efforts and long stairwell down to the beach meant relative seclusion as the boys and I paddled. Hafting to work for it made it all the more special. View this post on Instagram Secret beach. New fav. Calm and hard to get to. A post sharedContinue reading “‘Bad’ UX for the right reasons”

Website Accessibility Around the Globe

As I log onto our WiFi here in the hotel hopefully for the last time I’m reminded of the infrastructure required for a truly global web presence. View this post on Instagram My new skyline – Auckland A post shared by Nick Allen (@nickwallen) on Jun 5, 2013 at 11:05pm PDT Although my blog isContinue reading “Website Accessibility Around the Globe”

Getting personal with Buyer Personas

Big data and understanding customer sentiment has been a buzzword for the last few years. Garnering insights and adapting your proposition to suit has been taken to a new levels as we learn to crunch big data sets. Conversely, running qualitative surveys with clients (enough to be statistically valid) can give valuable, actionable insights. TheContinue reading “Getting personal with Buyer Personas”

Rich Snippets and Open Source Architecture

Theres two topics for today’s post, and both on very different streams. The first, rich snippets, is the ability to tell search engines to display text and images, that you provide, in the manner you want, on search engine result pages (SERPs). Hubspot wrote a great article on snippets earlier in the week. The articleContinue reading “Rich Snippets and Open Source Architecture”

User paths and calls to action

Or what my sons have taught me about good online content and looking ahead. As we were watching the waves at Brighton beach the other day, it struck me that there are many parallels between parenting a young child and website best practice. Here are some of the things they have taught the old man.Continue reading “User paths and calls to action”