Category: user experience
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Heuristics: Using social proof and anchoring for conversion
Today I’d like to talk about peer pressure or lack thereof. What do you do when a potential new customer really doesn’t know you at all? Much like an introduction by a friend or a spot on the New York Times Best Seller List a little social proof can go a long way. Social proof is…
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Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance
Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives us food, so gravitate more to her than dad. We also learn that crying at the right intervals will get us changed and fed. We recognise the familiar pattern and triggers.…
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The Modern Marketing Manager – A Forerunner
The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required not…
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Who’s your target market?
When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinement…
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Driveway moments – how podcasts capture listeners in a content-laden world
With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. Thankfully…
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Three pillars to a great online presence
Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram A post shared by Nick Allen (@nickwallen) Geyser is created as 6 separate parts with courtyards to let natural light into each area. It has a thermal chimney façade that heats and cools the building. It…
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‘Bad’ UX for the right reasons
This might be a stretched metaphor but today’s extended efforts and long stairwell down to the beach meant relative seclusion as the boys and I paddled. Hafting to work for it made it all the more special. View this post on Instagram A post shared by Nick Allen (@nickwallen) All to often we look for…
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Website Accessibility Around the Globe
As I log onto our WiFi here in the hotel hopefully for the last time I’m reminded of the infrastructure required for a truly global web presence. View this post on Instagram Although my blog is hosted on WordPress I use a number of peripheral services such as Flickr, Soundcloud, YouTube and Google for hosting…
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Rich Snippets and Open Source Architecture
Theres two topics for today’s post, and both on very different streams. The first, rich snippets, is the ability to tell search engines to display text and images, that you provide, in the manner you want, on search engine result pages (SERPs). Hubspot wrote a great article on snippets earlier in the week. The article…
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User paths and calls to action
Or what my sons have taught me about good online content and looking ahead. As we were watching the waves at Brighton beach the other day, it struck me that there are many parallels between parenting a young child and website best practice. Here are some of the things they have taught the old man.…
Nick Allen 