Category: ecommerce
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Meet your audience where they are at!
Meet your audience where they are at and show them you’re a thought leader that could be their trusted partner.
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eCommerce, advertising and messaging to the phase your buyer is in
When it comes to shopping and buying – be it online or offline – there’s are distinct modes or phases in which we operate. Researching – what do I want? Searching – where can I get it? Purchasing – how do I get it now? Much like taking the wrong bus or missing the express,…
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Three pillars to a great online presence
Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram A post shared by Nick Allen (@nickwallen) Geyser is created as 6 separate parts with courtyards to let natural light into each area. It has a thermal chimney façade that heats and cools the building. It…
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eCommerce and Classifieds Sites – Tips for Content Marketing
Content Marketing has really taken off over the last few years. Two prime examples being Redbull www.redbullmediahouse.com – powering video and media content into “extreme channels” around the world for B2C American Express Open Forum www.openforum.com – a platform for business clients to discuss SME issues. But what has caught my interest this week is…
Nick Allen 