Category: Strategy
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Claude & Hubspot MCP
Got unanswered questions do about your customers? Anthropic’s new Claude + HubSpot MCP integration is like the Rosetta Stone 🪨 for your CRM.
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How to Measure your NPS
Your Net Promoter Score (NPS) is a great tool. Don’t screw it up. It can be a great way to keep tabs on your overall customer health, see how you are comparing to your industry peers, and understand whether you have product market fit in the early days.
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3 Top Marketing Metrics To Track In Your SaaS Company
Most marketers drown in vanity metrics. Here are 3 that tell you if your SaaS Marketing engine is actually working: 🏎 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘 𝗩𝗘𝗟𝗢𝗖𝗜𝗧𝗬 𝗕𝗬 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Not just “leads generated” – but how fast those leads move through your funnel.📈 Track days from MQL to SQO, and SQO to Closed Won.A 20% faster pipeline velocity beats…
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How QueHambre with 2 employees sold for $1M USD
Here’s how QueHambre, with 2 employees, sold for $1M USD
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AI Tools To Boost Your Hubspot GTM Stack
For over a decade now HubSpot has been the go-to tool for getting you 80% of GTM tech stack needs. Their Marketing, Sales, Service, Operations, and Commerce Hubs, combined with an amazing startup discount for your first year, is a compelling combo. HubSpot’s Breeze AI is now optimising each phase of the customer journey but…
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Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance
Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives us food, so gravitate more to her than dad. We also learn that crying at the right intervals will get us changed and fed. We recognise the familiar pattern and triggers.…
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Heuristics: Scarcity And Loss Aversion As Motivators
As we have evolved over time – humans have developed a number of decision making shortcuts or Heuristic. We use these to speed up the decision making process. Heuristics usually govern automatic, intuitive judgments. But we can also deliberately use them when working from limited information. By understanding the role of heuristics in human psychology,…
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Hard And Early, Out Of Lockdown, Game On!
New Zealand is preparing to exit lockdown and return to a resemblance of normality. We’ll forgo the hugs and high fives we want to give teammates, my pack training runs will have to wait a bit longer, but shops will reopen, and we’ll get back to some of our old routines. Kids will return to…
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My CPA Calculator For Marketing Activities
Calculate the true CPA (Cost Per Acquisition) of any marketing initiative with this handy calculator.
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Creativity – Daniel Flynn from Thank You Water
Sharing your idea will create LEVERAGE – the more people that know your journey and the ideas you have, the more they can bind to your WHY and generate momentum.
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Meet your audience where they are at!
Meet your audience where they are at and show them you’re a thought leader that could be their trusted partner.
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The Modern Marketing Manager – A Forerunner
The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required not…
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Who’s your target market?
When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinement…
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Using the POST Method to define online initiatives
The POST Method – is a method for defining strategy that’s been around for the web equivalent of a lifetime. Back in 2007 the good folks at Forrester coined the POST methodology. I’ve found it to be a fantastic tool for making strategic and tactical decisions around projects online.If you haven’t guessed it’s not a…
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Three core tactics in my Twitter Strategy
While I loath to call it a strategy, I have decided to take a strategic methodical approach to my use of Twitter. I’ve decided to: Network, share and support a core group of influential people in my Dunbar 150 list – daily Participate in weekly #sshour social selling chats and one other #hashtag chat from…
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Driveway moments – how podcasts capture listeners in a content-laden world
With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. Thankfully…
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Three pillars to a great online presence
Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram A post shared by Nick Allen (@nickwallen) Geyser is created as 6 separate parts with courtyards to let natural light into each area. It has a thermal chimney façade that heats and cools the building. It…
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How can my business keep up with new social media channels?
For many the growth of new social networks, online channels and apps can be hard to keep up with. Worse still is figuring out how to make the most of them in your communications and marketing. There is a neat clip from an obscure film The 13th Warrior that sums up the best approach to…
Nick Allen 