Three core tactics in my Twitter Strategy

While I loath to call it a strategy, I have decided to take a strategic methodical approach to my use of Twitter.

I’ve decided to:

  1. Network, share and support a core group of influential people in my Dunbar 150 list – daily
  2. Participate in weekly #sshour social selling chats and one other #hashtag chat from a new, unrelated field.
  3. Post useful and insightful links to content from those in my 150 list and insightful sources

But why just three core things you say?

Stick to three focus points and measure their success

I have been reading the book Good To Great by Jim Collins. I which he thorough researches and presents the core elements of what’s behind great companies – those that outperform consistently over time. He summarises a good concise strategy very well.

If you have more than three priorities, you don’t have any ~ Jim Collins.

Hence the three pronged approach I am taking on Twitter. They are each in different areas, are SMART and can be measured independently.

My Dunbar 150 list – or small group – allows for focused core networking

The UK psychologist Robin Dunbar did some quite thorough research into human relationships and the number of meaningful or at least memorable relationships we can keep. He came to the conclusion that the average person can only really keep – to some reasonable level – relationships with 150 people. If I think of my personal relationships this sounds about right. 50 odd work contacts, 50 odd friends, 25 family members and 25 business connections – give or take.

So hence my Dunbar 150 list on Twitter – it’s still growing, but will include a core group of people – people who’s Tweets are worth reading, they share good content and I really value their input to my time on Twitter.

Participating in #sshour now #SBizHour and other chats to discover new contacts

Being part of a larger hashtag based chat lets me discover cool new people on Twitter, to get different perspectives and a chance to expand my knowledge. I’ve also found myself following along with design hashtags, UX, customer service and just recently social C suite chats. All help me connect with more people and develop a breadth of knowledge.

Share really useful content

Finally, sharing stuff that is really of value is paying off. People comment on it and share it more frequently. If I take the time to explain why it is of value and also add a supporting visual element – content I tweet far more useful! I hope. You will get the odd motivational quote or bit of humour in the mix but I hope that in general you’ll get valuable content from my stream in 2015. Less noise, more signal I hope!

If you’d like to listen to this post I’ve made a short summary here:


On a personal note. Many thanks to those subscribed to my blog. I wish you all very happy holiday season and a great 2015!

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