Category Archives: social media

The Modern Marketing Manager – A Forerunner

The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required notContinue reading “The Modern Marketing Manager – A Forerunner”

Who’s your target market?

When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinementContinue reading “Who’s your target market?”

Local Business Social Media and Online Marketing – To Generate Leads

Local businesses and salespeople need to really focus more on their online marketing. With the growth in mobile devices there is so much opportunity to have your business found through search engines or shared through social media from anywhere. Even if you’re just a local Auckland business marketing to your suburb, you can also be discovered from anywhere. YouContinue reading “Local Business Social Media and Online Marketing – To Generate Leads”

[Podcast] Brad Smith – Founder of Braap Motorcycles

In this episode I talk to Brad Smith – founder of Braap motorcycles. Braap – that has to be the best use of onomatopoeia in a brand name I’ve heard. Brad founded BRAAP at the age of 19 by traveling to China to find a manufacturer for his idea of a simple customisable design. HeContinue reading “[Podcast] Brad Smith – Founder of Braap Motorcycles”

Stop The Nontent – Create Epic Content

You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I wantContinue reading “Stop The Nontent – Create Epic Content”

Using the POST Method to define online initiatives

The POST Method – is a method for defining strategy that’s been around for the web equivalent of a lifetime. Back in 2007 the good folks at Forrester coined the POST methodology. I’ve found it to be a fantastic tool for making strategic and tactical decisions around projects online.If you haven’t guessed it’s not aContinue reading “Using the POST Method to define online initiatives”

eCommerce, advertising and messaging to the phase your buyer is in

When it comes to shopping and buying – be it online or offline – there’s are distinct modes or phases in which we operate. Researching – what do I want? Searching – where can I get it? Purchasing – how do I get it now? Much like taking the wrong bus or missing the express,Continue reading “eCommerce, advertising and messaging to the phase your buyer is in”

Three core tactics in my Twitter Strategy

While I loath to call it a strategy, I have decided to take a strategic methodical approach to my use of Twitter. I’ve decided to: Network, share and support a core group of influential people in my Dunbar 150 list – daily Participate in weekly #sshour social selling chats and one other #hashtag chat fromContinue reading “Three core tactics in my Twitter Strategy”