6 Awesome Ways to Rejuvenate Old Content on Your Blog

There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, assumes it has some kudos, and will rank it higher. This, of course, is brilliant goodContinue reading “6 Awesome Ways to Rejuvenate Old Content on Your Blog”

10 Reasons the World’s Most Popular Blogger Gets 1M Hits Per Post

Han Han is a self-proclaimed “ordinary” blogger, but the hype and numbers tell us something entirely different; at little over 30 he was voted the second most influential person by Time magazine in 2010. The truth is that the double-barrelled, hard-hitting Chinese blogger is probably the most popular blogger in the world. Ordinary, he is not. TheContinue reading “10 Reasons the World’s Most Popular Blogger Gets 1M Hits Per Post”

Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. ThankfullyContinue reading “Driveway moments – how podcasts capture listeners in a content-laden world”

Three pillars to a great online presence

Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram Visited Patterson Architects' Geyser user green building. Nice courtyard! A post shared by Nick Allen (@nickwallen) on Jun 10, 2014 at 9:03pm PDT Geyser is created as 6 separate parts with courtyards to let natural lightContinue reading “Three pillars to a great online presence”

Mark Schaefer and CONTENT SHOCK courtesy of Social@Ogilvy

Well this morning I had the pleasure of hearing Mark Schaefer talk about the future of digital and social media in his eyes.  Having dragged him away from his holiday of hot pools in Rotorua and Waiheke Island they managed to get him around the royal entourage in Wellington. Mark presented over a live feed fromContinue reading “Mark Schaefer and CONTENT SHOCK courtesy of Social@Ogilvy”

How can my business keep up with new social media channels?

For many the growth of new social networks, online channels and apps can be hard to keep up with. Worse still is figuring out how to make the most of them in your communications and marketing. There is a neat clip from an obscure film The 13th Warrior that sums up the best approach toContinue reading “How can my business keep up with new social media channels?”

Does your company need a CEO?

Well by that I mean – Chief Editorial Officer! With so many messages to convey to so many audiences and with such varied media to communicate with, does a brand or company need a senior leader to keep the overall message resonating? Having a big shepherd muster your content and corral it into the rightContinue reading “Does your company need a CEO?”

Tuning in to brand channels on social media

New media marketers are adamant that their platforms and channels should be treated differently to traditional media. For decades we as marketers have been placing ads, commercials and the likes into existing channels. Channels that a certain target market are interested in and follow religiously. View this post on Instagram Radio A post shared byContinue reading “Tuning in to brand channels on social media”

Scaling and measuring social media success

KAIZEN Reporting on incremental improvements to your marketing and focusing on Kaizen, or continuous improvement, should be top of mind for marketers. View this post on Instagram Kaizen. Ganbatte! A post shared by Nick Allen (@nickwallen) on Aug 1, 2013 at 4:34pm PDT Recently I discussed measuring the right thing and establishing KPIs for yourContinue reading “Scaling and measuring social media success”

Are you listening brands? Really listening?

As marketing makes a slow progression from campaign based messaging to constant engagement in social media via mobile devices – we need to revisit our communication techniques. Social is bringing us back to one-to-one communcation. People can now talk to people as faces of a brand. We can get resolution and great customer service fromContinue reading “Are you listening brands? Really listening?”