Category: social media

agilemarketing, content marketing, SEO, social media

07/07/2013

5 sources of innovation for your digital marketing

Now as a digital marketer or online marketing specialist, there’s a lot of innovations I need to keep up with. There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I’m optimising and measuring efforts…
liveblog, social media, Strategy

20/06/2013

Rights, Critics, Publishers And Social Media In The Music Industry

Last night I attended my first Social Media focused event here in Auckland. Held by the Social Media Club Auckland called ‘Tweet to the Beat – When Music and Social Media Collide’ The evening had some great cider and pizza pre start and then after a short ‘shiny new thing’ segment covering the website 25mostplayed.com,…
content marketing, social media

21/05/2013

Online Analytics – Measuring The Right Thing

All new online initiatives require time, resources and budgets. The more unconventional they may be, the harder it is to tie them to definitive metrics and attribute ROI. Even harder to quantify are the long term benefits of content marketing and social media – for example. One simple measure of success is qualified leads or…
content marketing, social media

29/04/2013

What Crazy Chef – Gordon Ramsay – Has Taught Me About Online Marketing

In the background this evening is Ramsay’s kitchen nightmares playing on the TV. For those who have not been blessed with the acne scarred, expletive derived, Michelin star holding master chef – this post is about a restaurant expert coming in to put things right. How it relates to digital marketing? You’ll see. Gordon is…
content marketing, Inspiration, social media

28/04/2013

Brand Storytelling – Part of a Marketing MIX

This week I received a copy of the book ‘Around The World in 80 Brands’. It’s a great selection of brand stories from around the world as the authoring pair travel and interview the people behind the brands. Letting readers understand what they stand for and how they have come to get where they are.…
content marketing, SEO, social media, user experience

21/04/2013

Rich Snippets and Open Source Architecture

Theres two topics for today’s post, and both on very different streams. The first, rich snippets, is the ability to tell search engines to display text and images, that you provide, in the manner you want, on search engine result pages (SERPs). Hubspot wrote a great article on snippets earlier in the week. The article…
content marketing, SEO, social media

14/04/2013

Podcast: Sunday thoughts on online and offline cartels

Well this week I have come to the conclusion that I need more practice speaking. As this blog progresses I have begun to feel quite confident in my ability to communicate thoughts and invoke interest from colleagues online. At work I am confident that as a leader my direction and directions are understood and executed…
content marketing, social media

02/04/2013

Social media – Deus ex machina to the digitally disrupted?

I was watching this great what to do with Twitter video this morning and it got me thinking could social media provide the Deus ex machina that many companies are looking for? Andrew Grill covered a report by Deloitte on the notion of Digital Disruption. The report covers industries that are predicted to be hardest…
content marketing, social media, Uncategorized

26/03/2013

Mobile – Our Last Chance to Ditch the Ad Fixation!

Interruption is part of our every day life. We battle constantly to find delightful interruptions to the mundane and to fast forward unwanted disruption. As Neville and I discussed this morning. Marketers KNOW we fast forward ads, have banner blindness, ignore adwords campaigns and hate popups. So fixated on the ad model, eyeballs and exposure…
content marketing, social media

03/12/2012

Content Marketing Case Study: Fisher and Paykel – Our Kitchen

Today I thought I would explore a little arm of the online presence of one of New Zealand’s iconic brand names. Our Kitchen is a recipe blog with a great about us intro: Our Kitchen was born from the passion of food, from a group of friends here at Fisher and Paykel. Like any good…
B2B, social media

30/11/2012

Digital Strategy Tip – Ask your clients what they want

Often in B2B digital marketing, we get sucked into the “me too” battle. Our competitors are doing it, so we try to do the same, if not a little better. With a glance the CMO sees that the competitor is “doing social” has twice as many followers or likes and reacts by throwing you a…
social media, twitter

16/10/2012

The Tweet Cheat Sheet

Just a quick share today of best practice for those who are new to Twitter. A cheat sheet that covers: profile setup the terms used in Tweets searching on Twitter and lists I hope some of you find it useful, if at least for explaining some terms to your mum.
content marketing, social media, Uncategorized

28/09/2012

Co-creation in Social Media, Risky but worth it!

In business and marketing we are seeing a number of co-creation initiatives sprouting up. Partnering on projects, with an upstream or downstream business partner, or even with a competitor for scale, is now common practice. Some lead to acquisitions for the lucky few, and others form powerful networks. I’ve got my headphones on as I…
B2B, crisis management, social media, Uncategorized

27/07/2012

Does your brand have a clear crisis management plan?

Each day I hear more and more statistics around the majority of FTSE 100 or Fortune 500 companies getting into social media. The reluctance to allow clients to communicate with brands is being overpowered as it becomes mainstream. Brands that are not on Facebook or Twitter are: At least, feeling the peer pressure. At most,…
content marketing, facebook, social media, twitter

13/06/2012

Ozone Coffee Roasters – Content Marketing Case Study

I have a particular penchant SMBs that keep it simple and focus their products and services on delighting their clients. ozonecoffee.com is a fine example of a small company who get online marketing and what it can do to highlight their obsession with pleasing their customers. They’re engaging with their clients on Social Media On…
content marketing, mobile, social media

16/05/2012

SoLoMoCo the four essential pillars of online marketing

Digital Marketing has its old favourite acronyms and phrases that marketers, heck anyone online needs to need to understand at a tactical level: SEO, PPC ,CTR, CPA, Long tail, edge rank, to name a few. But at a strategic level there are four characters we should all be focusing on over the next year. So…
social media, twitter

07/10/2011

iStrategy post: The Hows & Whys of Using Twitter At Your Live Event

With Twitter users now over 100 Million, exploring its potential to add to engagement at live events is ever more an option for mainstream businesses. Even B2B organisations need to be taking a look. After all — the true reality we face is that of P2P — People to People. Being able to answer that…
content marketing, social media, Strategy, thoughts

27/09/2011

Marketing The Unfinished Product

Social Media and sites like Twitter, LinkedIn and Facebook live and die on human interactions and engagement. They’re built around our human need to be social. Yet over the last few years many inanimate or slightly animate objects have started to appear on the web. “Speaking” and communicating with us. The Tower Bridge – now…