With Twitter users now over 100 Million, exploring its potential to add to engagement at live events is ever more an option for mainstream businesses. Even B2B organisations need to be taking a look.
After all — the true reality we face is that of P2P — People to People. Being able to answer that client’s burning issue in real time, or feature their insights via a Tweet screen at the conference is far more touching than pouring out another PPT presentation with loads of data and text.
Here are some of the steps that iStrategy and others use to really amplify their conferences.Do your ground work
This may be 101 – but ensure the event has great free WiFi and good 3G reception. Nothing will kill your efforts more than trying to connect with an audience who can’t connect.
Well before the conference ensure both speakers, the organising team and finally the attendees are aware the event will be broadcast. Start your speakers off thinking of tweetable content too.Check out the rest of the article here: iStrategy post: The Hows & Whys of Using Twitter At Your Live Event.
Nick Allen - Marketing, Growth & Running 