Category Archives: liveblog

Mark Schaefer and CONTENT SHOCK courtesy of Social@Ogilvy

Well this morning I had the pleasure of hearing Mark Schaefer talk about the future of digital and social media in his eyes.  Having dragged him away from his holiday of hot pools in Rotorua and Waiheke Island they managed to get him around the royal entourage in Wellington. Mark presented over a live feed fromContinue reading “Mark Schaefer and CONTENT SHOCK courtesy of Social@Ogilvy”

Now I understand Google glass – #SMCAKL – Through the looking glass

Well, call me a cynic but I wasn’t convinced having tech strapped onto my glasses would be worth the ergonomic nightmare and invasion of layers interfering with my reality. Tonight’s social media club Auckland on augmented reality featured some great insights on the possibilities of social media listening tools from Oracle (don’t mention the AmericasContinue reading “Now I understand Google glass – #SMCAKL – Through the looking glass”

Rights, Critics, Publishers And Social Media In The Music Industry

Last night I attended my first Social Media focused event here in Auckland. Held by the Social Media Club Auckland called ‘Tweet to the Beat – When Music and Social Media Collide’ The evening had some great cider and pizza pre start and then after a short ‘shiny new thing’ segment covering the website 25mostplayed.com,Continue reading “Rights, Critics, Publishers And Social Media In The Music Industry”

@amayfield shares his thoughts on Earned vs. Spurned Media. #SoConBuzz

Inbound marketing being their focus at Brilliant Noise, Antony pushes us to not feel like criminals when taking about Social Business or Inbound Marketing and to fight for our share of the marketing budget! Our cognitive bias gets into the way of creating great digital content. Using scientific method to analyse our marketing, Antony arguesContinue reading “@amayfield shares his thoughts on Earned vs. Spurned Media. #SoConBuzz”

@Brandwatch share interesting data on Social Brands 100 #SoConBuzz

Bryan Tookey starts us off with a great story of his disheartenment at having food poisoning in Morocco, rather than his dream post university Overseas Experience. A nice icebreaker. But he then dives into some median data of the Top 100 brands in UK and US on Facebook and Twitter. Starting with Twitter here’s someContinue reading “@Brandwatch share interesting data on Social Brands 100 #SoConBuzz”

Social Media Monitoring – Understanding the story social media tells #SoConBuzz

@sdljames kicked off #SoConBuzz with an introduction to the benefits of social media monitoring. Beyond understanding your fans on Facebook and allowing you to hear on twitter discussion around your brand, Social Media Monitoring can feed efficiencies, business value and improve ROI for 3 core areas of your business. From a Marketing perspective Users seemContinue reading “Social Media Monitoring – Understanding the story social media tells #SoConBuzz”

#LeWeb Zendesk – Long term relationships and sexy apps.

After her interrogation of Joe Fernandez from Klout yesterday I was keen to see how Mikkel fared with Alexia Tsotsis. Among discussions around how they treat social as central to their customer service and marketing, and how Zendesk is committed to the cloud, Mikkel also answered well the question “Why can’t enterprise apps be asContinue reading “#LeWeb Zendesk – Long term relationships and sexy apps.”