After her interrogation of Joe Fernandez from Klout yesterday I was keen to see how Mikkel fared with Alexia Tsotsis.
Among discussions around how they treat social as central to their customer service and marketing, and how Zendesk is committed to the cloud, Mikkel also answered well the question “Why can’t enterprise apps be as sexy as iTunes or Facebook?” Moving on, his take on the shift in business models more towards subscriptions, harps the recent murmurs around the potential Yammer acquisition by Microsoft. We all strive to build strong relationships with our customers. Zendesk believe that it’s not about how much you can sell today but about building subscription customers and the investment in acquiring a customer is a key measure.
Nick Allen - Marketing, Growth & Running 